Our Business Showcase Native Ad Template is a modern, mobile-friendly ad unit designed to display key information about a business or service. It features a prominent image, logo, business details, and a clear call-to-action. This template is responsive and adapts seamlessly to various screen sizes.
Requirements
To get started, ensure you have the following:
Access to the Indie Ads Manager platform
A standard, dynamic ad zone (not fixed size). This template works best in a sidebar position, but could also be used inline.
All partner content including logo, image, copy, etc.
Step-by-Step Guide
Log into Indie Ads Manager and navigate to the relevant Advertiser record (or create a new Advertiser)
Click Add Campaign and select Standard Campaign
Enter a name for your Campaign and adjust the targeting & scheduling levels
Click Create Campaign
In your newly created campaign, click Add Ad Item
From the Add Ad item window, select Native (Custom Rendering/API)
Give the ad a name
Set the ad item's size to Dynamic then complete the remaining fields as needed
Select the Display: Business Showcase Ad template from the drop-down
Fill in the ad variables as outlined below
Click Save Ad Item
Template Variables
Destination URL: The full web address where users will be taken after clicking the ad.
Main Image: The main visual of the ad. For best results, use a high-quality image with a 16:9 aspect ratio.
Main Image Alt Text (Optional): A brief description of the main image for accessibility.
Logo: Upload a square logo (1:1 aspect ratio, e.g., 200x200 pixels). A PNG file with no background is recommended.
Logo Image Alt Text (Optional): A brief description of the logo for accessibility.
Business Name: The name of the business or service, prominently displayed at the top of the ad.
Business Category: A text field to specify the category of the company.
Description: A compelling but brief description of the business or promotion (1-3 short sentences).
Location (Optional): Enter the physical address or general location of the business (e.g., "Downtown Edmonton" or "123 Avenue T N, Vancouver").
Star Rating (Optional): Select a star rating from the drop-down.
Rating Count Text (Optional): If applicable, add the number of reviews or ratings (e.g., "125 reviews").
Special Offer Text (Optional): Highlight any offers or promotions (e.g., "20% Off All Summer").
Call to Action: Select a call to action from the drop-down.
CTA Button Color: Define the background color of the CTA button using a HEX color code (e.g., #007BFF).
CTA Button Text Color: Choose the text color on the CTA button (white or black).
Optional Fields
Several fields will be hidden automatically if left blank. Ensure these fields are truly empty, with no hidden characters.
FAQ & Troubleshooting
What are the best image sizes to use?
For the main image, use a 16:9 aspect ratio; a square image (1:1) works best for the logo.
How do I get a HEX color code for the button?
Use an online color picker tool to find the exact code. It should be a 6-character string preceded by a # (e.g., #1A73E8).
Can I change the icons for location and special offer?
No. The icons are set within the template code and cannot be changed through the variable fields.
Why is the text in the description or business name getting cut off?
The template is designed for concise copy. Try shortening the text in these fields.
Why can't I see the ad in the preview?
Native ads with a dynamic size cannot be previewed in Indie Ads Manager. If you attempt to do so, you'll see a blank preview screen with an error message. To preview your dynamic native ad, you can create a private test page on your website.
The CTA button is hard to read. What can I do?
This is usually a contrast issue. Ensure the CTA Button Text Color is easily visible against the background.
I left a field blank, but a broken icon or empty space is still showing.
Double-check that the field is completely empty, with no spaces or hidden characters.
The ad click is not going to the correct website.
Verify the URL in the Destination Field is correct, including the http:// or https:// prefix.