Skip to main content

How to build a 5-article listicle ad

Build a responsive listicle with 5 articles to promote your own content or share a partner publication's content.

Updated over 6 months ago

Requirements

To get started, ensure you have the following:

  • Access to the Indie Ads Manager platform

  • A standard dynamic ad zone (not fixed size)

    • Ideally, the 5-article listicle would be inserted after content in posts, on the homepage, or on a category archive page

  • All partner content including recognition logos, thumbnail images, etc.

Step-by-Step Guide

  1. Log into Indie Ads Manager and navigate to the relevant Advertiser record (or create a new Advertiser)

  2. Click Add Campaign and select Standard Campaign

  3. Enter a name for your Campaign and adjust the targeting & scheduling levels

  4. Click Create Campaign

  5. In your newly created campaign, click Add Ad Item

  6. From the Add Ad item window, select Native (Custom Rendering/API)

  7. Give the ad a name (required)

  8. Set the ad item's size to Dynamic then complete the remaining fields as needed

  9. Select the Display: 5-Article Listicle template from the drop-down

  10. Fill in the ad variables as outlined below. These variables will repeat for each article.

  11. Repeat step 10 for each article.

  12. Click Save Ad Item

Template Variables

Part 1: Overall Ad Appearance & Branding

These settings control the main branding and color scheme for the entire ad unit.

  • Main Ad Title: The primary headline for the ad block (e.g., "Top Canadian Summer Travel Spots")

  • Brand Logo: The image for the main logo to display in the header, beside the main ad title

  • Article Headline Color: The font color of the headlines of each individual article

Part 2: Content Items (1 - 5)

Fill out the details for each of the five articles in the ad unit.

  • Headline: The title of the article

  • Subtitle: The subtitle that sits below the headline and thumbnail

  • Thumbnail: The article's preview image

  • Listicle Icon: The image that populates the small icon space on each article

  • Click-Through URL: The destination URL for each article

Did this answer your question?