The Campaigns page lists every email and WhatsApp campaign for your organization, along with its status and how recipients responded to it. This article explains the page layout, the statuses, and the statistics.
Campaign statuses
Every campaign moves through one of five statuses, shown as a pill next to its name. You can also filter the overview page based on statuses via the status filter on the right
Check out what each status means via the table below.
Status | Description |
Draft | The campaign is saved but hasn't been scheduled or sent yet. You can still edit every step. |
Scheduled | The campaign has a delivery date and time set and will send automatically. You can still cancel or edit it before delivery. |
Sent | The campaign has been delivered to its recipients. |
Failed | The campaign couldn't be delivered, for example, due to a sender or template issue. |
Cancelled | A scheduled campaign was cancelled before it could be sent. |
Email campaign statistics
Once an email campaign has been sent, its row shows five engagement metrics:
Metric | What it means |
Opens | How many recipients opened the email. Some opens are triggered automatically by mailbox providers' image-scanning (for example, Apple Mail Privacy Protection), so open rate is a useful trend indicator but not an exact count of real reads. |
Clicks | How many recipients clicked a link inside the email. |
Soft bounces | The email couldn't be delivered temporarily. For example, the recipient's inbox was full, or their mail server was briefly unavailable. |
Hard bounces | The email couldn't be delivered permanently. For example, the address doesn't exist or has been deleted. Innercrowd automatically unsubscribes contacts that hard bounce to protect your sender reputation. |
Unsubscribed | How many recipients opted out of future emails from this campaign. |
What this means for future campaigns
Statistics aren't just a record of what already happened, it also shape how well your future campaigns perform. Mailbox providers use your bounce and unsubscribe rates to decide whether future emails from you land in the inbox or the spam folder. A campaign with a high hard bounce or unsubscribe rate signals that your list may not be accurately maintained or engaged, which can hurt deliverability for every campaign that follows, not just the one you just sent.
In practice, that means:
A string of Sent campaigns with low bounce/unsubscribe rates builds trust with mailbox providers over time, making future sends more likely to land in the inbox.
A spike in failed campaigns or hard bounces is worth investigating before you send again. Check your sender domain and recipient list quality.
If you're sending your first campaigns from a newly authenticated domain, ramp up gradually rather than sending to your full audience right away. Check out this article on how to warm up your sender domain.
Tip: Keep hard bounce rates low by relying on double opt-in and regularly archiving contacts who never engaged with your mailing list.
WhatsApp campaign statistic
Once a WhatsApp campaign has been sent, its row shows five engagement metrics:
Metrics | What it means |
Delivered | How many sent messages actually reached the recipient's phone. Shown as a count and as a percentage of Sent. |
Read | How many delivered messages the recipient have opened. Shown as a count and as a percentage of Sent.
Please note that this data is not accurate. All contacts who have turned off the blue checks that show that they have read the message do not appear. |
Failed | The campaign couldn't be delivered to the contact. For example, an invalid number, an outdated version of WhatsApp, or a low-quality template. |