An ambassador campaign, as the name implies, is a campaign led by individuals representing your charity, known as ambassadors. These ambassadors can include employees, volunteers, board members and anyone who shares a meaningful connection to your charity.
Due to their deep commitment to the charity, ambassadors are more likely to be motivated to solicit donations. However, in this case, instead of asking them to promote a generic campaign, they will focus on individualized efforts within the overarching campaign.
What distinguishes this campaign as personal?
Ambassadors have the option to incorporate a photo of themselves and share a personal narrative. This approach fosters a deeper connection between the ambassador and the campaign, while also strengthening their ties to their respective communities.
Creating Ambassador Campaign
To start an ambassador campaign, create a new crowdfunding campaign. It will be the main campaign of your ambassador initiative. In the side menu click "Fundraising", click "Start Fundraising" and choose "Create a Crowdfunding Campaign". (Click here for a guide on creating a campaign.)
At the top of step 1 (General), turn on the "Peer to Peer" toggle. The option exists only in crowdfunding campaigns, not in collect campaigns.
Fill in the rest of the campaign details and save it. The campaign is now an ambassador campaign; all that remains is to add the ambassadors themselves.
Adding Ambassadors
To access a guide on how ambassadors can independently add themselves, click here.
Please pay attention! If you're planning to create teams, we suggest creating the teams prior to adding ambassadors. This is because ambassadors draw information from the teams they are associated with.
To create teams, open the campaign's ⋮ menu and choose "Manage Ambassadors". Switch to the "Teams" tab and click "Add new" on the right.
To add ambassadors, click "Fundraising" in the side menu and search for the campaign to which you want to add ambassadors.
Once you've located it, click the three dots (⋮) at the end of the row and choose "Manage Ambassadors".
After clicking on 'Manage Ambassadors,' you will be directed to a window where you can add and edit ambassadors.
There are two methods to add ambassadors: either by adding them individually or by importing a large file of ambassadors
First option - adding individual ambassadors
To add individual ambassadors, click on the Add new button at the right of the page.
Now a window will open in which you enter the ambassador's information. The fields marked * are required: Email, Ambassador name (Hebrew) and Ambassador name (English). Target amount, Team and Phone Number are optional.
*Team - in addition to ambassadors, it is possible to create teams of ambassadors, ambassadors can also be assigned to groups at a later stage.
*If the ambassador does not have an email address, a fictitious address can be entered (for example a@b.com). But pay attention! If you enter a fictitious address, the ambassador's page link will not be sent to the ambassador, and you will have to send it manually.
*Notify Email and Notify SMS are ticked by default. Untick them if the ambassador should not get the link.
After you have entered all the relevant details, click "Submit". The ambassador is approved automatically; there is no need to wait.
Second option - import a large file of ambassadors
If it is a large number of ambassadors, it is possible to upload an Excel file for importing a quantity of ambassadors.
To import a large file of ambassadors, click on the import button on the upper right side of the page.
Then follow the instructions on the page and upload the relevant file by dragging the file to the marked window, or clicking "Browse File".
pay attention! As soon as you upload the file, the system will start generating the ambassadors automatically without any additional approvals or buttons, so check the file carefully before you upload it.
Important Information!
The system draws the content and media that will be in your ambassadors' campaigns from the main campaign you uploaded. If you want unique content or media for a specific ambassador, open the campaign's "Manage Ambassadors" page, click the three dots (⋮) on the ambassador's row and choose "Use own attributes". The same menu then shows "Edit", which opens the ambassador's page for editing.
Teams
In addition to ambassadors, it is also possible to create teams of ambassadors - click here for a guide
If you encountered any problem, we will be happy to help with any problem and answer any question by emailing support@jgive.com