Uploading your campaign to the website and sharing the link is only the first step toward success. Utilizing UTM (address tagging) is essential for obtaining a comprehensive understanding of your donor sources a valuable insight like no other!
UTM tags can be added to any existing web address before distribution but cannot be added after the link has been sent. For instance, if you've shared a newsletter with a link to a new campaign and want to track donations resulting from that link, use Google's free UTM creation tool, Campaign URL Builder.
Ensure you fill in at least the first two fields: the Website URL (where the link leads) and the Campaign Source (a value to identify the donor's origin, e.g., 'newsletter'). This strategic tagging allows you to gather vital information about your donor sources and campaign effectiveness
You can also use the additional fields according to the instructions below each field, for example Campaign Medium where we can enter the way to send the link, in the case of our example we will write email. So we get the following situation:
The final product, which is actually the tagged address, will appear automatically at the bottom of the list of fields on the same page.
We'll copy and paste this address into the appropriate section of our newsletter or any other platform we choose for promoting the campaign. Keep in mind that each address we generate will be tailored to the specific medium we are using, requiring the creation of a new UTM for each medium.
In real-time, you can track the origin of every donor (for donations made after clicking on the tagged link we created) within the charities dashboard under UTM tab -> 'UTM Analytics'.