How do I set up a referral campaign for my Crowdfunding project?

Learn how to set up and launch your referral program for your campaign.

Kickbooster Team avatar
Written by Kickbooster Team
Updated over a week ago

In order to launch a referral program on Kickbooster:

  • Your crowdfunding campaign must be on Kickstarter or Indiegogo.

  • You need to have your live Kickstarter or Indiegogo campaign URL or your campaign preview or prelaunch URL link if your campaign is not live yet to get started.

In this article, we'll take you through the following steps to setup and launch your Referral Program:

Setting up your Referral Program

We've made the setup and launch of your referral program extremely easy! Once you've created a Kickbooster account, you can sign up to use our referral marketing service from within your account.

1.) Once logged into your Kickbooster account, go to 'My Campaigns', click 'Add New Campaign':

2.) Enter your campaign URL link:

3.) You will then be brought to the settings page where you can complete the setup and activation of your referral program.


Campaign Name

This is where you can edit your campaign's private name (The campaign name you will see in Kickbooster) and also your campaign's public name (The campaign name that subscribers will see).

Note: The campaign name provided upon sign up will automatically be the default private and public campaign name.

Choose your Booster signup page URL

Your Booster signup page will be assigned a Kickbooster subdomain. You can personalize your subdomain until you choose to activate your referral program. Valid characters include letters, numbers and '-'.

Connect Kickbooster to your Google Analytics

Google Analytics is one of the methods Kickbooster uses to track referrals made to your campaign. Kickbooster needs to connect to the Google Analytics tracking code you have placed on your campaign page. Learn how to setup and connect Kickbooster to your Google Analytics tracking ID.

Invite Kickbooster to be a collaborator on your campaign

In order for Kickbooster to validate pledges and protect you from paying commissions on failed or cancelled pledges, you will need to add to your Campaign Team.

Learn more about adding Kickbooster as a collaborator:


If you would like to communicate with your Affiliates, they will need to opt in to communication with you so you can receive their contact information.

Note: In order to ask your Affiliates to opt in, you will need to provide a link to your Privacy Policy. Learn more about how to contact your Affiliates.

Affiliate Review Preference

Set your affiliate review preference. If this is set to Review Off, all affiliates who apply to your referral campaign will be accepted; and if set this to Review On, all affiliates who apply must be manually accepted or rejected.

Note: If you have post-purchase pop-ups enabled, your customers will be able to participate in your referral program without submitting an application. They will be automatically accepted.


Set Your Reward

This is the percentage you're willing to offer Affiliates for successful pledges made through their unique referral link. While keeping budget in mind, be sure to choose an enticing reward to remain competitive with other campaigns listed on the Marketplace. You can always increase the reward throughout the campaign.

Design your Booster Signup Page

When inviting others to participate in your referral program, you can direct them to your Booster Signup Page so they can register to become an Affiliate. 

Choose a theme layout

Choose one of our themes to fit your needs, whether you want the messaging to be short and sweet, or if you need more space to showcase your product.

Images and Message

Upload a primary image of your product. A secondary image is optional and will only display on certain themes.


  • For best display results, upload a high quality image that is 1388px x 700px in size and with no text.

  • Kickbooster will use your primary image for any promotional purposes I.e. our Marketplace, Newsletter, and Social Media platforms.

In regards your message, Kickbooster provides default text for you to use to ensure what you are offering to potential Affiliate's is clearly explained. You can add/remove/change any details you want to be visible on your Booster Signup page.


If you have a media kit and/or a promotional video for your campaign, there is a field where you can add a URL to either or both. We highly recommend adding these so it is easily accessible for your Affiliates should they need any assets when promoting your campaign.

When designing your Booster signup page, you can preview your page at anytime by scrolling down and clicking on 'Preview Page'.


Once you’re happy with the design of your Booster signup page, it’s time to make your referral campaign live.

Start spreading the word!

Once your referral campaign is live, it's time to start inviting people to participate.  Click here for tips on getting the word out. 

Tap into an existing network of affiliates

Kickbooster allows you to add your referral program to our Marketplace, making it visible to our growing network of affiliates. You can add your campaign to our Marketplace by going to your Share settings.

To learn more about the Kickbooster Marketplace and network of affiliates, check out this article

Tips & Advice

We suggest making a list of relevant publishers, influencers, YouTubers, bloggers, etc, that would be a good fit for your product. These types of people/organizations are always looking for ways to monetize their content and write about products their audience would enjoy.

You can leverage your referral program to allow them to earn commissions for anything they bring in to your campaign.

Here are a few articles we also suggest reading for more tips and advice:

Did this answer your question?