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Kicksta for Small Businesses and Online Stores

Kicksta helps businesses grow on Instagram by reaching people who already follow businesses and brands like theirs. New followers arrive already interested in what you offer.

Written by Managers

What businesses get

  • More leads and sales: followers who are a good fit to become customers.

  • More store traffic: more visitors going from your profile to your website or shop.

  • Your competitors’ audiences: reach people who already buy from brands like yours.

  • Growth on busy days: Kicksta keeps working while you run your business.

How to set up Kicksta as a business

1. Add similar accounts
On the Targeting page, add competitors, similar brands or popular local accounts in your area or industry. Add at least 3.

2. Add locations
If you serve a specific area, add the countries where your customers are. Online stores that ship internationally can add every country they ship to.

3. Add hashtags
Add hashtags your customers use, such as local hashtags (#sandiegoeats) or product hashtags (#slowfashion).

4. Set your audience filters
Choose interests that match your products, such as Food & drink, Fashion, Beauty, Coffee or Home & interior. If you sell to consumers, consider turning on Skip business accounts so you mainly reach individuals.

5. Train your ideal follower
On the AI training page, swipe yes on profiles that look like your customers and no on the rest.
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Example setups

A local coffee shop might use:

  • Similar accounts: other coffee shops and local food accounts

  • Hashtags: #sandiegoeats, #sandiegocoffee

  • Interests: Coffee, Food & drink

An online clothing store might use:

  • Similar accounts: brands with a similar style and price range

  • Hashtags: #slowfashion, #shopsmall

  • Interests: Fashion, Beauty

Tips for businesses

  • Make your profile shop-ready. Add a clear bio and a link to your store so new followers know where to buy.

  • Check Analytics weekly. See which sources bring the most followers and add more like them.

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