Choosing similar accounts
Pick accounts whose followers you'd want. Ask yourself whether their audience would care about your posts.
Stay close to your niche. A local bakery gets better results from other local food accounts than from a celebrity chef with millions of followers.
Mix different types. Combine competitors, creators and brands in your space.
Start with the suggestions. Accounts similar to yours on the Targeting page is a quick way to begin.
Add at least 3. More similar accounts give Kicksta a clearer picture and improve your Match strength.
Choosing hashtags
Use hashtags your audience actually posts with, not just the most popular ones.
Mix niche hashtags (#sandiegocoffee) with slightly broader ones (#coffeelover).
Skip very generic hashtags like #love or #instagood. They reach almost everyone, so they say little about your audience.
Choosing locations
Add only the countries where your audience or customers are.
Leave locations empty if your audience is worldwide.
Improving over time
Check your results once a week:
Open Overview and look at Top sources to see where new followers came from.
Add more targets similar to your best sources.
Replace targets that aren't bringing followers.