Why some followers unfollow
Like with any Instagram account, some people unfollow over time. This is normal and happens to every account. Whether followers stay mostly depends on what they see after they follow you.
Tracking new and lost followers
On the Analytics page, the Hourly change chart shows new and lost followers per hour, plus your average daily change.
Your total follower count includes everyone: followers from Kicksta, people who found you on their own, and people who unfollowed. That’s why your total can grow by more or less than your New followers number.
How to keep your followers
Post regularly. An inactive account gives people a reason to unfollow.
Stay on topic. Followers came for your niche, so keep your content focused on it.
Engage with your audience. Replying to comments and messages builds loyalty.
Target the right people. Relevant targets and good AI training bring followers who are genuinely interested, and they’re more likely to stay.