What's changed from Preferred Links?
Marketing Links replaces the previous Preferred Links page with enhanced tracking capabilities and better organization. The main changes include:
Renamed and reorganized: The page is now called Marketing Links and focuses specifically on tracking campaign performance
Pre-generated links: We automatically create tracking links for common channels (website, Facebook, Instagram, and email) for both your Event Page and Ticket Selection page
Custom campaign builder: Create additional links for specific campaigns like Early Bird promotions or price rises
QR code generation: Every link now comes with a downloadable QR code for offline marketing
Preview links moved: Unlisted Preview links (used to preview unpublished events) are now accessed through the Preview panel instead - read more.
How it works
Marketing Links use UTM parameters embedded in your URLs to track where visitors come from. When someone clicks a link with these parameters, we capture the source, medium, and campaign information, giving you detailed insights into which channels drive the most registrations.
All links direct visitors to either your Event Page (where they can read details before registering) or directly to Ticket Selection (for streamlined checkout).
Accessing Marketing Links
Navigate to your event dashboard and select Marketing Links from the left sidebar:
Pre-generated links
You'll find eight pre-generated links ready to use immediately:
General - Event Page
Website (Organic)
Facebook (Social)
Instagram (Social)
Email
General - Ticket Selection
Website (Organic)
Facebook (Social)
Instagram (Social)
Email
Each link includes appropriate UTM parameters for the channel and can be copied or downloaded as a QR code with one click.
Important: Unlisted events
If your event is currently unlisted, you'll see a warning that links aren't live yet. You can still prepare and share these links, but they won't be accessible until you launch your event. Once launched, all links become active automatically.
Creating custom campaign links
For specific marketing campaigns, create custom tracking links to measure their individual performance.
Click Create campaign links in the top right
Enter your campaign name (e.g., "Early Bird", "Last Chance", "Partner Promotion")
Choose your destination:
Event page: Customers read the listing before registering
Ticket selection: Customers land directly on checkout
Select channels to track by choosing a Source and Medium
Click Add to include the channel in your campaign
Repeat to add multiple channels
Click Confirm to generate your links
All links and QR codes for your campaign will be generated instantly and appear in the Marketing Links table.
Using your links in your marketing
Copying links
Click the Copy button next to any link to copy it to your clipboard, ready to paste into social media posts, emails, or website content.
QR codes
Click View next to any link to see and download its QR code. QR codes are clearly labeled with the campaign name, channel, and destination to prevent mix-ups. Use these for:
Print advertisements
Event posters and flyers
Physical signage
Race bibs and materials
Seeing all links in the Marketing Links table
The Marketing Links table shows all your tracking links organized by campaign. Each row displays:
Campaign: The campaign name and destination
Source: Where traffic originates (eg. Website, Facebook, Instagram, Email)
Medium: The channel type (eg. Organic, Social, Email, or custom)
Destination: Event page or Ticket Selection
URL: The full tracking link
QR Code: Quick access to view and download
Created at: When the link was generated
Use the search bar to find specific campaigns or filter by Campaign, Source, or Destination.
You can also Export all links to a CSV:
Tracking performance
Once visitors start using your marketing links, track their performance in the Marketing analytics dashboard (under Data & Insights). You'll see:
Which channels drive the most traffic
Conversion rates by source and medium
Campaign comparison data
Registration attribution
What's changed: accessing Unlisted Preview links
Preview links for unlisted events have moved to make the Marketing Links page focus specifically on tracking. To access your preview link:
Ensure your event status is Unlisted
Click Preview at the top of your event dashboard
Press 'Share' from the top of the Preview panel to access your preview links.
Preview links allow you to share your event page before launch for review purposes, but they don't include tracking parameters since they're not intended for marketing use.
Best practices for marketing links
Use descriptive campaign names: Make it easy to identify campaigns later (e.g., "Early Bird - March" rather than just "Campaign 1")
Create campaigns for key moments: Set up specific tracking for Early Bird periods, price rises, partner promotions, or flash sales
Match channels to your strategy: If you're running paid ads on Facebook, create a custom campaign with Source: "Facebook" and Medium: "Paid" to distinguish it from organic social posts
Download QR codes in advance: Generate and save QR codes before sending materials to print
Review regularly: Check your link performance weekly to understand which channels work best for your audience