Checkout Flow Custom Branding is a major improvement to the participant experience, giving organizers much greater control over how their brand is represented from the moment someone starts registering through to the post-registration journey.

Previously, participants moved from an organizer’s own website into a checkout experience that still carried a strong Let’s Do This identity. With this update, the organizer’s brand can now extend much more naturally across the entire journey. This creates a more consistent, professional, and trusted experience for participants, helping the checkout feel like a continuation of the organizer’s own site rather than a handoff to a separate platform.

Organizers can now customize key visual elements of the checkout flow, including brand colors, logo placement, page styling, typeface, and other branded components.

These changes apply across the checkout flow and continue into the post-registration experience. This means that once a participant registers for one of your events, manages their entry, purchases an add-on, joins or manages a team, or completes other post-registration actions, they will remain within a branded experience that reflects your event and organization.

Checkout Flow Custom Branding allows organizers to apply their own brand identity across the registration and post-registration experience.

This includes:

The result is a more seamless experience for participants and a stronger sense of brand ownership for organizers.

The custom branding is applied across the participant-facing registration journey, including:

When a participant is interacting with a specific event, the system will use that event’s branding settings so the experience remains consistent.

In cases where we cannot confidently determine which event branding should apply, participants will see a neutral brand view. This may happen, for example, when a participant has multiple registrations in their account, is viewing a bundle, or is interacting with an area that is not tied to one specific event.

Branding can be configured when creating or managing an event.

In the Details step, go to Customize Appearance. This is where organizers can set the branding for checkout and supported post-registration flows.

Organizers can either:

For event-specific branding, organizers can create a custom theme just for that event.

This controls the color of the header area at the top of the checkout and supported post-registration flows.

Use this to match the organizer’s primary brand color or a key event campaign color.

Organisers can upload the an image or logo that appears in the top-left of the header.

This should usually be the organizer logo, event logo, or campaign logo that participants will recognize from the organizer’s own website and marketing materials.

The page tint controls the background color used across the branded checkout experience. You can select between dark & light treatments.

This colour is also used for separation labels within the checkout flow, helping create a consistent visual style throughout the page.

The primary color is applied to key action areas, such as buttons, links, and other important calls to action.

This should be a color that stands out clearly against the background and is strongly associated with the organizer’s brand.

The branding improvements also apply beyond checkout.

We have made a number of changes to the post-registration experience so that the branding is preserved when a participant interacts with an event after registration.

For example, when a participant views or edits their registration, manages a team, purchases an add-on, or completes another event-specific post-registration action, the branded experience will continue to apply.

This means the participant remains within the organizer’s branded environment throughout more of the lifecycle of their registration.

As part of this update, we have also simplified the manage registration view.

The participant will no longer be able to access marketplace event discovery from within the manage registration experience to focus the user journey on the manage registration process. The Let’s Do This logo has also been removed from the main header area, while the participant profile section remains available.

This keeps the focus on the organizer’s event, managing their entry and enhances organiser branding during the post-registration journey.

While Checkout Flow Custom Branding gives organizers much greater control over the look and feel of the participant experience, some elements cannot be edited. This is intentional and helps us maintain accessibility, usability, and a consistent experience for all participants.

Some interface elements will remain controlled by Let’s Do This to ensure they meet accessibility standards and work reliably across all devices and user needs.

This may include elements such as:

These elements are protected so that participants can clearly understand what is happening, complete actions confidently, and recover from errors easily. This also helps ensure that the checkout and post-registration experience remains accessible for users with different visual, cognitive, or device needs.

We will continue to maintain standard semantic colors across key system messages and states, in line with recognized industry norms and accessibility best practice.

This means:

Maintaining these semantic colors helps participants quickly understand important messages and system states, regardless of the organizer’s custom branding.

This approach balances brand flexibility with usability, clarity, and best-practice interface design. The experience can feel branded and tailored, while critical information remains easy to recognize and act on.

There are some situations where we cannot determine which event’s branding should be shown. In these cases, participants will see a neutral brand view instead.

This may happen when:

The neutral brand view ensures that participants still have a clean, consistent, and accessible experience, even when event-specific branding cannot be applied.