As always for Quility Lead Marketplace, Digital Lighthouse leads are priced to deliver 3x Cash Return in Net Commissions ("CRiNC") or better for the typical agent (see Lighthouse Leads Fact Sheet for the latest Cash Return in Net Commissions "CRiNC"). Plus, they are seamlessly delivered to Quility's best-in-class engagement automation platform, Switchboard.
As you add Digital Lighthouse leads to your business, consider these recommendations for success:
Speed-to-lead is now critically important: Unlike Bonus leads, which are aged leads where clients aren’t necessarily expecting an immediate call, A leads are generated fresh. More than that, Lighthouse A leads are digital A leads, and online clients expect fast responses. The data shows that your chance of closing these clients goes down the longer you take to establish contact or respond. Make sure you have the right automations working in Switchboard and reach out as quickly as possible. The same goes for response times. If a client responds to you, reply to them quickly and keep the conversation going. If they are interested in an appointment, set the soonest appointment you can and do your best to never be the cause of a reschedule yourself.
Have persistence, and make multiple attempts: Leads often still require multiple contact attempts at different times to show the client you care and want to help them. Thankfully, the best-in-class process has been built out for you already in Switchboard. Follow the recommended cadence and verbiage of your contact attempts to set yourself up for success! More information on how to best contact Lighthouse leads can be found in the Sales Deep dive training (see Calls and Webinars Page in HQ).
Go slowly, learn, and keep a healthy lead mix: Don’t immediately switch your whole budget from Bonus leads to Digital Lighthouse A leads. These leads are still new to you; you haven’t had experience selling A leads or digital leads before, so give yourself time to learn. Start with the minimum order (5) and grow from there. Digital Lighthouse offers multiple lead types, but consider starting with mortgage protection, as you’re used to that product type from Bonus leads. As you get comfortable, add Digital Lighthouse Life to your mix as well as increase the number of A leads you buy. Even for experienced agents, we recommend continuing with a mix of Bonus leads and A leads.
If you aren’t hitting the close ratio you want and seeing the 3x+ Cash Return in Net Commissions ("CRiNC") of the typical agent, then work with your upline to help you diagnose any issues. Attend training calls, ask questions, and be patient with yourself. Remember that consistency is key. You can have several low-close-rate weeks followed by several high-close-rate weeks, especially while you’re learning. The data shows that those who keep investing in leads and continue to work on understanding how to match the typical agent succeed in the long term.