Connecting your Google Ads account to Lebesgue allows you to access in-depth analytics, performance insights, and optimization recommendations for your ad campaigns. This guide will walk you through the integration process and highlight where you can find your Google Ads data in the Lebesgue app.
How to Integrate Google Ads with Lebesgue
Follow these steps to connect your Google Ads account to Lebesgue:
Log into the Lebesgue App – Visit Lebesgue and log into your account.
Go to Settings – Click on the gear icon at the bottom of the left sidebar.
Select Integrations – In the expanded menu, click on Integrations.
Choose Google Ads – Locate Google Ads in the list of integrations and click Connect.
Sign in to Your Google Account – A pop-up window will appear asking you to log in to your Google account. Select the Google Ads account you want to integrate.
Grant Permissions – Approve the necessary permissions for Lebesgue to access your Google Ads data.
Confirm the Integration – Once the connection is successful, you’ll see a confirmation message in the app.
After completing these steps, your Google Ads data will start syncing with Lebesgue. It may take a few minutes for your data to appear.
Where Can I Find My Google Ads Data in Lebesgue?
After integrating Google Ads, your data will be available in the Advertising Insights section of the app, specifically in these key areas:
Analytics
Get a detailed view of your Google Ads performance, including metrics like impressions, clicks, conversions, and ROAS. This section provides a breakdown of your ad campaigns, helping you make data-driven decisions.
Benchmarks
Compare your ad performance against industry standards and similar businesses. This section helps identify areas where you can improve and optimize your campaigns.
Advertising Audit
Receive an automated evaluation of your campaigns, pinpointing mistakes and optimization opportunities. This includes insights into budget allocation, conversion tracking issues, and recommendations for improving ad performance.
By analyzing these sections, you can monitor your campaign effectiveness and implement data-backed strategies to maximize your return on ad spend.
What Metrics Will Be Available?
Once your Google Ads account is integrated, you will gain access to a wide range of key performance indicators (KPIs), including:
Spend – Total ad spend within the selected time period.
Impressions – The number of times your ads were displayed.
Clicks – The total number of clicks on your ads.
CTR (Click-Through Rate) – The percentage of people who clicked on your ad after seeing it.
Conversions – The number of completed purchases or other key actions.
Conversion Rate – The percentage of ad clicks that resulted in conversions.
ROAS (Return on Ad Spend) – Revenue generated per dollar spent on ads.
CPC (Cost Per Click) – The average amount paid per click.
CPM (Cost Per Mille) – The cost per 1,000 impressions.
Customer Acquisition Cost (CAC) – The cost of acquiring a new customer through ads.
By leveraging these insights, you can refine your ad strategy, optimize spending, and boost overall marketing performance.
Need Help?
If you’re unsure about any step of the integration process or need assistance optimizing your Google Ads campaigns, feel free to reach out:
Chat with Us: Use the chat icon in the app or on our website to get support.
Schedule a Call: Book a personalized consultation with our Customer Success team:
Tony, Customer Success Lead: Book a Call
Paula, Customer Success & Support Manager: Book a Call
We are committed to helping you get the most out of Lebesgue and your Google Ads campaigns.
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