Skip to main content

Facebook Ads Integration

Set up your Facebook Ads account in Lebesgue to begin tracking ad performance, ROI, and key campaign metrics.

Paula Paić avatar
Written by Paula Paić
Updated this week

Integrating your Facebook (Meta) Ads account with Lebesgue allows you to track ad performance, optimize your campaigns, and gain data-driven insights into your advertising strategy. This guide will walk you through the integration process, show you where to find your data, and explain the key metrics available once your account is connected.

Step 1: Connect Your Facebook (Meta) Ads Account

  1. Log into Your Lebesgue Account

    • Start by logging into the Lebesgue app.
      ​

  2. Navigate to Integrations

    • Click on Settings at the bottom of the dark blue sidebar.

    • Select Integrations from the expanded menu.
      ​

  3. Choose Facebook (Meta) Ads as Your Integration

    • In the Integrations section, find Facebook (Meta) Ads and click "Connect".
      ​

  4. Authorize the Connection

    • You will be redirected to Facebook to log into your Meta Business Manager account.

    • Grant the necessary permissions for Lebesgue to access your Facebook Ads data.
      ​

  5. Select Your Ad Account

    • Choose the Facebook Ad account(s) you want to integrate with Lebesgue.

    • Confirm the selection and complete the setup.
      ​

  6. Data Syncing

    • Once connected, Lebesgue will begin pulling data from your Facebook Ads account. This process may take a few minutes, depending on the amount of historical data.


      ​

Where Can I Access My Facebook Ads Data in Lebesgue and What Insights Are Available?

Once your Facebook Ads integration is complete, your data will be available in the Advertising Insights section of Lebesgue. This section is specifically designed to help you analyze and optimize your Meta (Facebook & Instagram) ad performance across multiple dimensions.

Key Sections in Advertising Insights:

The Facebook Ads data within Lebesgue is divided into six key sections, each offering a unique perspective on your ad performance:

1. Analytics

  • Get an in-depth view of your advertising performance, including essential metrics such as:

    • Spend

    • Impressions

    • Clicks

    • Purchases

    • Conversion Rate

    • Customer Acquisition Cost (CAC)

    • Return on Ad Spend (ROAS)

  • Compare data across different time periods and campaigns.

  • Track performance trends and make data-driven decisions.

2. Creative Strategy

  • Evaluate your ad creatives and their performance.

  • Lebesgue automatically categorizes ads based on:

    • Creative type (static, video, dynamic ads)

    • Targeting strategy (prospecting vs. retargeting)

    • Discount-based vs. non-discount ads

  • See how different creative elements impact conversion rates and engagement.

  • Gain data-backed recommendations for improving ad creatives.

3. Benchmarks

  • Compare your ad performance against industry averages.

  • Get a market overview of key advertising metrics, including:

    • Click-through rate (CTR)

    • Conversion rate (CR)

    • Cost per mille (CPM)

  • Understand how your campaigns stack up against competitors.

4. Forecast

  • Predict how your ad spend, CPM, and conversions will trend over time.

  • Get seasonality insights to optimize budget allocation.

  • Understand how different ad variables impact your cost efficiency and ROI.

5. Ad Creator

  • Generate AI-powered ad copy suggestions based on your best-performing ads.

  • Test multiple variations before launching.

  • View real-time ad previews and optimize messaging for different audiences.

6. Advertising Audit

  • Get a detailed breakdown of mistakes and inefficiencies in your Facebook ad account.

  • Identify potential budget misallocations (e.g., too much spend on retargeting vs. prospecting).

  • Receive custom recommendations to improve your ad strategy.

  • See detailed account health scores based on your ad performance.
    ​

By leveraging these insights, you can maximize your ad efficiency, lower acquisition costs, and improve your overall marketing ROI. Each section of the Advertising Insights tool provides actionable data to help you refine your Facebook Ads strategy.

​


Need Help?

If you have any questions about integrating Facebook Ads with Lebesgue, feel free to reach out:

Chat with Us: Use the chat icon in the app or on our website to get support.

Schedule a Call: Speak directly with our Customer Success team for personalized guidance:

We are committed to helping you find the best plan that fits your business needs and goals.
​


You Might Find These Articles Relevant:

  • Google Ads Integration

  • TikTok Ads Integration

  • Can I Automate My Notifications And Reports?

  • How Can I Request A New Platform Integration In Lebesgue?

  • Explaining Analytics

  • Explaining Advertising Audit

Did this answer your question?