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LTV By Country

Compare customer value and retention across top-performing countries to guide international marketing and expansion strategies.

Paula Paić avatar
Written by Paula Paić
Updated over a week ago

The LTV by Country analysis offers a clear view of your customers' lifetime value based on their geographical location. Understanding these insights allows you to adapt your international marketing efforts, optimize budgets by region, and identify markets with the greatest long-term potential.
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LTV for Top-selling Countries

This section provides the latest LTV (Lifetime Value) estimates for your top-selling countries, organized by the total revenue generated. These estimations help you quickly identify which countries yield customers with the highest overall spending potential.

  • The 6-month LTV estimation is calculated using data from the latest 6 complete months.
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  • The 12-month LTV estimation leverages data from the latest 12 complete months, offering a broader and more long-term perspective.

Use this information to prioritize international expansion, refine ad targeting, or tailor promotions specifically to high-LTV countries.
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Example questions this can answer:

  • Which country’s customers generate the highest lifetime value?

  • Where should we focus more of our marketing budget to maximize returns?
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Retention Rates for Top-selling Countries

This part of the analysis visualizes the retention and churn rates for your top-selling countries, based on the previous 12 months of sales data, sorted by total revenue.

  • Retention rate indicates the percentage of customers from a specific country who have made at least one additional purchase.
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  • Churn rate shows the percentage of customers who have never returned for another purchase after their initial order.

With this data, you can more effectively manage your customer retention strategies, loyalty programs, or win-back campaigns tailored to each geographic segment.
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Example questions this can answer:

  • Which country has the most loyal customer base?

  • Where do we need stronger retention initiatives?
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Countries Statistics Table

The Countries Statistics table provides comprehensive sales data by country for your selected time frame. This includes crucial metrics and the latest lifetime value, retention, and churn rate estimations, giving you detailed insight into each country's performance:

  • Orders: Total number of orders per country.

  • First-time Orders: Number of initial purchases by new customers.

  • Repeat Orders: Number of orders made by returning customers.

  • Revenue: Total revenue generated per country.

  • First-time Revenue: Revenue from customers’ first purchases.

  • Repeat Revenue: Revenue from subsequent purchases by existing customers.

  • 12-month and 6-month LTV: Estimated revenue a customer from a given country is expected to generate over a 12-month or 6-month period.

  • Retention Rate: Percentage of customers who made more than one purchase.

  • Churn Rate: Percentage of customers who never reordered.

  • AOV (Average Order Value): Average revenue generated per order.

  • First-time AOV: Average revenue per customer's first order.

  • Repeat AOV: Average revenue per order for returning customers.

This table enables you to easily spot trends and pinpoint opportunities or challenges at the country level, helping you strategically allocate resources to drive global growth.
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Example questions this can answer:

  • In which countries do customers spend most per order on average?

  • Which market has the highest repeat purchase behavior?

  • How do retention rates vary across different countries?

Pro tip:

Combine these insights with regional marketing initiatives, like localized ads, customized promotions, or tailored customer communications, to fully leverage the differences in consumer behavior across markets and maximize international revenue potential.
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Need Help?

If you’d like help interpreting your LTV data or need advice on optimizing channels for long-term growth, we’re here to support you:

  • Chat with Us: Use the chat icon in the app or on our website.
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  • Schedule a Call:
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You might find the following articles helpful:

  • LTV by State

  • LTV by Discount

  • Can I track My Influencer And Affiliate Performance?

  • Can I Exclude Some Groups Of Customers From The LTV Analysis?

  • Which Type Of Revenue Is Reported In The LTV Section, Gross Or Net Revenue?

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