Selling directly to your customers is a great way to maintain a direct relationship with your customers while keeping your margins high. But it is a lot of work daily. As a result, partners that prefer lower margins, higher volumes, and less daily work will often choose The Wholesale Route.

Some artists have access to a physical store (an artist-owned art gallery, a showroom, a gift shop, a section of your studio opened to the public, a busy calendar of art fairs, etc.). They buy a large order once a month with units of their new collections alongside reorders of their best-selling pieces and custom orders.

If - like most of us - you do not own a physical store, the best option is an online store. We have a free alternative called the Storefront. We’ll get to that in a minute.

You should add your products there if you already operate an online store on platforms such as Spotify, Squarespace, Etsy, etc.

You should consider using our free Storefront feature if you do not already operate an online store. Here are some valuable articles on the subject: