After crafting the perfect LinkedIn post, the final step is getting it published at the right time for maximum engagement. This guide covers everything you need to know about LiGo's publishing and scheduling features.
What You'll Learn
How to connect your LinkedIn account for direct publishing
Publishing posts immediately to LinkedIn
Scheduling posts for optimal times
Managing your scheduled content calendar
Troubleshooting publishing issues
Connecting Your LinkedIn Account
Before you can publish or schedule posts, you need to connect your LinkedIn account:
First-Time Setup
Click either Publish Now or Schedule button on the Publish Post page
If this is your first time, you'll see a prompt to enable posting. Click "Enable Posting" to begin the LinkedIn authorization process
You'll be redirected to LinkedIn to grant LiGo permission to post on your behalf
Important Note: LiGo uses secure OAuth protocols for LinkedIn integration. We never store your LinkedIn password
Managing Connected Accounts
To view or manage your connected LinkedIn accounts:
Visit the Settings->Integrations page in your account settings
Here, you can connect/disconnect your LinkedIn profile as needed.
Publishing Post Immediately
When you want your content to go live right away:
Visit the Your Post Drafts page & select your desired post
Click the Publish Now button in the top-right corner
A confirmation dialog will appear, select Confirm to publish your post to LinkedIn
You'll receive a confirmation notification once the post is published
Pro Tip: Before publishing, use the Preview feature (eye icon) located in the right sidebar to ensure your post appears exactly as you want it both on desktop and mobile.
Scheduling Posts for Later
For optimal engagement, you may want to schedule your posts for specific times:
Basic Scheduling Process
On the Publish Post page, click the Schedule for later
A calendar interface will appear, select your desired publication date from the calendar
Choose a time from the options provided or select a custom time (Options provided by LiGo are based on the time where you consistently have the best engagement)
Click Schedule to confirm
Selecting Optimal Times
LiGo offers several scheduling options:
Popular Times: These are pre-selected times shown by us based on the time where you consistenly have the best engagement
Custom Time Selection: Click Select Custom Time to pick a specific time
Time Zone Selection: Use the drop-down to select your preferred time zone
Important Note: You must select both a date and time to schedule a post. The scheduling system currently works in 15-minute intervals.
Custom Time Selection
To set a specific custom time:
Click Select Custom Time - A time picker will appear
Set the hour & minutes (in 15-minute increments)
Select AM or PM, click Confirm to set your custom time
Understanding LiGo's Publishing Technology
LiGo uses the most advanced technology to ensure optimal reach for your scheduled posts:
Direct Publishing VS LinkedIn's Native Scheduling
LiGo does not use LinkedIn's native scheduling API, which has been shown to potentially reduce content reach.
Instead:
LiGo uses a custom cron job-based implementation.
Your scheduled posts remain on LiGo's servers until the specified time.
At the scheduled time, LiGo publishes directly to LinkedIn using the real-time publishing API.
This approach helps maintain maximum potential reach for your content.
Managing All Your Posts
LiGo provides several tools to manage your scheduled and published content:
Viewing Post Status
On the left sidebar of the Your Post Drafts page you can see multiple options
Content Calendar: Gives you a calendar & list view of all your posts
Drafts: Posts that haven't been published or scheduled
Scheduled: Posts set for future publishing
Published: Posts that have been successfully published to LinkedIn
Archived: Posts you've archived for reference
Liked: Posts that you have liked
Recycle Bin: Deleted Posts
Labels: Posts that you have set some label for
Managing Scheduled Posts
To view and manage all your scheduled posts:
Click the Scheduled tab in Your Post Draft's left sidebar
For each scheduled post, you can:
View the scheduled date and time
View how it looks on LinkedIn (PC & Mobile view)
Click Publish Now to publish the post immediately
Click Reschedule to change the publication date/time
Click Unschedule if you just want to remove it back to Drafts section
Click on any post to view or edit its content before publication
You can also view all your posts on your content calendar. More on this later
Managing Published Posts
To view your published post history:
Click the Published tab in Your Post Draft's left sidebar
Browse through all posts that have been published to LinkedIn
For each published post, you can:
View the publication date
View how it looks on LinkedIn (PC & Mobile view)
Copy the content of the post
Managing Your Content Calendar
Often times you want a bird's eye view of your content calendar. You can do that through LiGo's content calendar feature
Through this feature you can:
Have a calendar or list view of your entire calendar which is much easier on the eyes than the post drafts view.
You can schedule/reschedule posts directly through the content calendar. The only pre-requisite is that the post you want to schedule is present is a Liked post
Troubleshooting Publishing Issues
Occasionally, you may encounter issues with post publishing:
Common Scheduling Issues
If a scheduled post fails to publish:
Check the Scheduled tab to verify the post's status
If the post isn't there, it would be in the Drafts. Posts that fail to get scheduled are automatically moved to your drafts category.
Fine the post, click Publish Now to attempt immediate publishing
If that fails, try Reschedule to set a new schedule time
LinkedIn Connection Issues
If you encounter LinkedIn authorization problems:
Visit the Integrations in your account settings
Click Disconnect in the connected accounts section
Reconnect by following the authorization process again
Try publishing or scheduling a post again
If the problem still persists, please contact support with relevant images
Post Scheduling Limits
Be aware of these limitations:
Free Trial users cannot schedule posts.
Standard users can schedule unlimited posts (for now)
Pro users have unlimited scheduling capacity
Best Practices for Post Timing
Strategic timing can significantly impact your post's performance:
General LinkedIn Timing Guidelines
While optimal times vary by audience, these general guidelines can help:
Weekday Mornings (8:00-10:00 AM): Professionals often check LinkedIn at the start of their workday
Lunch Hours (12:00-1:00 PM): Many users browse during their lunch break
Late Afternoons (4:00-5:00 PM): Engagement often increases as the workday winds down
Tuesday, Wednesday, Thursday: Typically see higher engagement than Monday or Friday
Timezone Considerations
Consider your audience's location:
Select the appropriate timezone from the drop down when scheduling
If targeting multiple regions, schedule duplicate posts for optimal times in each region
For global audiences, midday GMT often provides reasonable reach across multiple time zones
Using Analytics to Optimize Timing
Pro users can leverage LiGo Analytics to refine their posting schedule:
Review the Day of week & Time of Day Analysis in LiGo Analytics
Select one of the preset times suggested by LiGo
Identify patterns in your highest-engagement posts
Schedule future posts to align with these optimal times
Common Questions
Q: Can I post the same content multiple times?
Yes, but we recommend spacing identical posts by at least 2-3 weeks and making modest edits to avoid LinkedIn's duplicate content filters.
Q: What happens if I disconnect my LinkedIn account after scheduling posts?
They will STILL get published, because we use a 2-step process for a robust scheduling system. If you want a scheduled post to NO longer be scheduled, please ensure that you unscheduled it from the Publish Posts page.
Alternatively, if you have decided to no longer use LiGo, go to your LinkedIn account settings and remove LiGo as a permitted service from there. Any scheduled posts will automatically fail in that case, and won't get published.
Q: Why should I use LiGo's scheduler over LinkedIn's native scheduler?
LiGo uses a custom cron job-based implementation:
Your scheduled posts remain on LiGo's servers until the specified time.
At the scheduled time, LiGo publishes directly to LinkedIn using a real-time publishing API
This approach helps maintain maximum potential reach for your content.
Q: How far in advance can I schedule posts?
You can schedule posts up to 3 months in advance, allowing for comprehensive content calendar planning. However, we are building an in-house system that would allow you to schedule for up to a year in the future.
Q: What if I need to edit a scheduled post?
Simply go to the Scheduled tab, click on the post you want to modify, make your changes, and save. The post will remain scheduled for its original time unless you specifically change the schedule.
Related Resources