What You'll Learn
What are post labels
Why you should label your posts
How to assign labels to posts
How to make the best use of post labels.
What Are Post Labels
Post labels are used to tag your posts with one or more labels. Labels are lightweight metadata you choose. For example: Needs edits, Awaiting graphics, or Needs approval. Each label has a color and can be reused across posts, giving you a simple, visual way to filter, organize and prioritize drafts.
Why Use Post Labels?
Helps you move quicker: Instantly see which posts are ready to publish and which still need work
Reduce context switching: Filters mean you only work on posts in one phase without having the need to sift through multiple irrelevant posts
Improved Collaboration: Post writers, designers, and approvers can work in parallel and find items that are meant for them
Increased Productivity: Neither you nor your team wastes time identifying which post belongs to what category, which helps save time & effort leading to increased productivity
Assign Labels Step-by-Step
On the Your Post Drafts page, click on Labels
Choose one of the preset labels or create a new label
To create a new label - type the name of the label and select Create new label
Choose a color to represent this label
Your label has been assigned. Select one of the labels to view all the posts belonging to that label
Note: You can assign more than one label to a post
Suggested Labels
Use one of these approaches to naming a label or mix them to suit your team/individual needs.
Workflow phases
Needs edits
Awaiting graphics
Needs approval
Ready to publish
Post type or intent
Story post
Tool recommendation
Thought provoking
Personal achievement
Priority Level
High priority
Medium priority
Low priority
Example combined usage
A draft post with the labels Needs edits & Story-post is a narrative post that still needs revision.
A draft post tagged Awaiting graphics and High priority labels indicates urgent design work needed.
Best Practices
1. Keep your label set small and consistent: Aim for 3 to 6 labels to avoid clutter
2. Use color meaningfully: Pick brighter colors for urgent states and dimmer colors for informational tags
3. Assign meaningful names: Helps new team members adapt quicker
4. Use label combinations to represent complex states: For example: Needs edits + Awaiting graphics + High priority = Draft post whose graphics need edits urgently
Common Questions
Q: Can a post have more than one labels?
Yes, a post can have more than one label.
Q: How many post labels can I create?
You can create as many labels as you like, though we suggest having no more than 9-12 as this reduces clutter and helps in easier organization.
Q: How do I assign a label to a post?
Go to the Your Post Drafts page and click Labels next to the draft you want to tag
Select an existing label or create a new one by typing the name and choosing Create new label
Assign a color to make it easy to identify
Q: What’s the best way to name and organize post labels?
Keep your label set concise (around 3-9 core labels)
Use meaningful, easy-to-understand names and color-code them logically. For example: bright colors for urgent tasks and softer shades for informational ones.
Combine labels to represent more detailed states, such as “Needs edits + High priority = High priority edit”