Your Reputation Score is a key metric in Localyser, offering a snapshot of your online reputation. It helps you understand where you stand and how to improve your business’s visibility and credibility. You’ll find it in the Dashboard Report, where your score is categorized into four levels: Poor, OK, Good, and Excellent.
How is the Reputation Score Calculated?
The Reputation Score is based on six key metrics, each contributing differently to your overall score. Here’s a breakdown of each:
Metric | Weight |
⭐ Star Rating | 25% |
📝 Review Volume | 20% |
📢 Response Rate | 20% |
⏳ Review Recency | 15% |
🌍 Platform Spread | 10% |
⏱ Response Time | 10% |
Let’s dive into each of these metrics to understand their impact.
1. ⭐ Star Rating (25%)
Your average star rating plays a significant role in your Reputation Score. A higher rating means a better score.
Example of Star Rating Contributions:
⭐ 1.0 = 20% contribution
⭐ 2.0 = 40% contribution
⭐ 3.0 = 60% contribution
⭐ 4.0 = 80% contribution
⭐ 4.5 = 90% contribution
⭐ 5.0 = 100% contribution
Pro Tip: Keep your rating above 4.0 for a strong reputation.
2. 📝 Review Volume (20%)
The number of reviews you receive influences your visibility and credibility. More reviews can help you rank higher in search results.
Example of Review Volume Contributions:
5 reviews = 25% contribution
100 reviews = 50% contribution
500 reviews = 75% contribution
1,000 reviews = 100% contribution
Pro Tip: Encourage customers to leave reviews to improve your score.
3. ⏳ Review Recency (15%)
The frequency with which you receive reviews matters. A steady stream of new reviews keeps your business relevant in search algorithms.
Example of Review Recency Contributions:
1 review in the last 3 weeks = 25% contribution
7 reviews in the last 3 weeks = 50% contribution
14 reviews in the last 3 weeks = 75% contribution
21 reviews in the last 3 weeks = 100% contribution
Pro Tip: Consistent reviews are more beneficial than sporadic ones.
4. 🌍 Platform Spread (10%)
This metric measures how widely your reviews are spread across different platforms (e.g., Google, Facebook, Yelp). A higher spread boosts your Reputation Score.
Example:
If your business is listed on 4 platforms, but only 2 received reviews, your Platform Spread score would be 50% instead of 100%.
Pro Tip: Encourage reviews across all platforms where your business is listed.
5. 📢 Response Rate (20%)
Your Response Rate is the percentage of reviews you’ve replied to. Responding to reviews helps build customer trust and improves your reputation.
Example of Response Rate Calculation:
If you received 100 reviews and responded to 90, your Response Rate is 90%.
Pro Tip: Aim for a 100% response rate to show engagement and build trust.
6. ⏱ Response Time (10%)
How quickly you respond to reviews is important for maintaining customer satisfaction. Faster responses can significantly boost your Reputation Score.
Example of Response Time Contributions:
0 - 1 days = 100% contribution
2 days = 85% contribution
3 days = 75% contribution
4 days = 65% contribution
5 days = 55% contribution
6 days = 40% contribution
7 days = 30% contribution
8+ days = 25% or lower
Pro Tip: Try to respond within 1-2 days to maximize your score.
Example Calculation of Your Reputation Score
Let’s say your business has the following:
4.5-star rating (90%)
500 reviews (75%)
80% Response Rate
50% Review Recency
75% Platform Spread
65% Response Time
To calculate your Reputation Score, you multiply the percentage for each metric by its weight, then add them together:
(90 × 0.25) + (75 × 0.20) + (80 × 0.20) + (50 × 0.15) + (75 × 0.10) + (65 × 0.10) = 77.75
Your Reputation Score = 77.75 – This falls into the "Good" category.
Interpreting Your Reputation Score
80+ = Excellent ✅
60 - 79 = Good 👍
40 - 59 = OK ⚠️
Below 40 = Poor ❌
Why Is Your Reputation Score Important?
Your Reputation Score gives you insights into how well your business is performing online. By actively managing your reviews, responding quickly, and ensuring a steady flow of positive feedback, you can maintain or improve your score. Keeping a high Reputation Score helps boost customer trust, enhances your online visibility, and improves your business’s overall success.