What Is This Article About?
This article is a complete step by step guide to using the search feature on lo:live to find the right space for any commercial activation or campaign.lo:live is the world's leading marketplace for brand activations, experiential marketing, pop up retail, event space hire, venue hire, retail space hire, location scouting, meanwhile use, product sampling, live media, and brand experience spaces. The platform lists thousands of spaces across the United Kingdom, Australia, and Europe, covering major cities, shopping centres, high streets, city squares, train stations, retail units, green spaces, festivals, and more. Whether you are a brand planning your first pop up, an experiential agency managing a national tour, a media buyer procuring locations across multiple markets, or a retailer searching for meanwhile use space, this guide explains every step of the search process so you can find the right space quickly and confidently.lo:live search is free to use. You do not need to be logged in to browse. However, you will need a verified account to check availability, save spaces to a campaign, or make a booking request. Creating an account is free.
To get started, click New Search in the top navigation bar from anywhere inside the platform, or visit:
The New Search Page
When you click New Search or arrive at the search page, you land on the lo:live search homepage. This is your starting point for finding any space on the platform.
The New Search page is made up of two main areas:
At the top of the page is the primary search bar, which contains the Where, What, and When fields. This is the main way to search for spaces and is always visible both on the New Search page and on the search results page as you refine and adjust your search.
Below the search bar, three discovery sections help you explore spaces without needing to type a location first:
Trending locations showing venues where brands are booking right now
Type of space letting you browse by campaign type
Environments letting you browse by physical setting
Each of these is explained in full below.
The Primary Search Bar: Where, What and When
The primary search bar sits at the top of the New Search page and remains visible at the top of the search results page at all times. This means you can adjust your Where, What, and When inputs at any point during your search without needing to go back to the beginning. It is the core search tool on the platform and everything flows from it.The search bar contains three fields:
Where
Where is the location field? This is where you type the city, area, region, or specific venue you want to search in. As you type, a dropdown appears showing matching location suggestions so you can select exactly where you need to be. Suggestions include specific city areas, transport hubs, airports, towns, and broader regions. Examples of locations you can search include London, Sydney, Manchester, Melbourne, Birmingham, Liverpool, Leeds, Berlin, Paris, Amsterdam, and hundreds of other cities and areas across the UK, Australia, and Europe.
The Where field works across both Search anywhere and Search by region modes. In Search anywhere mode it searches from a specific geographic point. In Search by region mode, it searches across an entire country or set of selected countries and regions.
What
What is the space type field. This is where you select the kind of space or campaign type you are looking for from the dropdown. Selecting a space type filters the results immediately to show only spaces that match your campaign or activation category. This removes irrelevant results from the outset and means every location shown is genuinely relevant to what you are trying to do.
When
When is the date field. This is where you enter your campaign start and end dates. Selecting your dates filters results to show only spaces that are available during your activation window. This is particularly important when availability on specific dates is a hard requirement, as it removes unavailable spaces from your results before you start evaluating them.
Once you have filled in Where, What, and When, click the red Search button to see your results. Because the search bar stays at the top of the results page at all times, you can update any of these three fields and re-run your search at any point without losing your place.
Search Anywhere vs Search by Region
Directly below the primary search bar, two tabs give you the choice of how your location search is applied: Search anywhere and Search by region
Both modes use the same Where, What, and When fields. The difference is in how the location input is interpreted and how broadly the search runs.
Search anywhere
Search anywhere is the default mode and is best when you already know the specific city, area, or location where you want to activate.
When you type in the Where field in Search anywhere mode, the platform searches from that geographic point outward. A Radius filter appears on the results page, allowing you to set how far from your chosen point the results extend, for example, 1km, 5km, or wider. You can also sort results by Distance to surface the spaces closest to your chosen point first.
When you type a location, the dropdown shows precise suggestions including specific neighbourhoods, transport hubs, airports, and areas within cities. For example, typing London shows options including London, England, UK, London Bridge, and other London area suggestions, so you can be exact about the part of the city you need.
Search anywhere is the right choice when a client brief specifies a particular area or neighbourhood, when you need to be near a specific event or transport hub, or when proximity to a particular point matters for your campaign.
Search by region
Search by region is the best option when you are planning a campaign across a broader area, an entire country, or multiple countries at the same time. Instead of searching from a specific point, you select regions and lo:live returns all available spaces across those entire areas.
When you select Search by region, the Where field opens a location dropdown showing a list of countries. Available countries include the United Kingdom, Australia, Austria, France, Germany, Ireland, Italy, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden, and more. You can select one or multiple countries. Each country can be expanded to choose specific cities or regions within it. Selected regions appear as removable tags so you can manage and adjust your selection easily.
This means lo:live is not limited to the UK and Australia. Brands and agencies planning pan-European campaigns, cross-market experiential marketing programmes, or international brand activations can search across multiple European countries simultaneously in a single search.
Search by region is the right choice for agencies managing multi-city campaign tours, brands coordinating activations across several markets simultaneously, and media buyers procuring locations across entire regions rather than individual cities.
Discovering Spaces Without Typing: Trending Locations, Type of Space, and Environments
Below the primary search bar on the New Search page, three browseable sections give you fast routes into relevant spaces without needing to type a location first. These sections are particularly useful when you are in the early stages of campaign planning or looking for inspiration.
Trending locations
The Trending locations section shows the venues and destinations where brands are actively booking on lo:live right now. This is a live reflection of current booking demand across the platform and updates continuously as new bookings are made.
Trending locations include major destinations such as Westfield London, Bluewater in Greater London, Liverpool ONE, and Westquay Shopping Centre in Southampton, alongside many others that change based on current booking activity.
Clicking any trending location takes you directly to that venue's listing page where you can see all available spaces, view photos and pricing, check availability for your dates, and add spaces to your campaign. The Trending locations section is particularly useful when a client asks where other brands are currently activating or when you want to understand what is most in demand across the platform right now.
Type of space
The Type of space section lets you start your search by what you want to do rather than where you want to be. This is useful when your brief is defined by campaign activity, and you want to see all matching spaces across the platform before narrowing by location.
The campaign types available include:
Brand experience: spaces suited to immersive brand experiences, interactive consumer installations, live demonstrations, and activations where brands bring their story to life in a physical environment. These are typically higher dwell time locations where visitors spend meaningful time with the activation.
Pop up: spaces suited to short-term retail, product launches, direct-to-consumer sales, and brand pop up shops in high footfall locations. Pop up spaces on lo:live range from small kiosks and inline units in shopping centres to standalone retail units and high street locations across the UK, Australia, and Europe.
Sampling: spaces suited to product sampling campaigns, consumer trial activations, free giveaways, and direct engagement programmes where getting product into the hands of the right audience is the primary objective. Sampling spaces are typically located in high footfall environments where the brand can reach a large volume of the right consumer profile in a short time.
Media: spaces suited to out-of-home media placements, live media activations, large format advertising displays, and digital or physical media installations across commercial environments, including shopping centres, high streets, city squares, and transport hubs.
Clicking any campaign type takes you directly to a filtered set of search results showing all spaces across the platform that are suited to that activity type. This removes the need to set multiple filters manually and gets you to relevant results in a single click.
Environments
The Environments section lets you browse by the physical setting or venue type you need. This is useful when you know the kind of environment that fits your campaign but have not yet decided on a specific city or region.The environment types available include:
Shopping Centres: indoor shopping malls and major retail destinations with high daily footfall and managed activation spaces including inline units, kiosks, atriums, food court sites, and external promotional areas. Shopping centres are the most popular environment type on the market and include major destinations across the UK, Australia, and Europe. Minimum booking periods at shopping centres are typically one week, running Monday to Sunday.
High Street: prime retail high street locations across major towns and cities in the UK, Australia, and Europe. High street spaces offer direct access to busy pedestrian shopping environments and are well-suited to sampling, pop up retail, and street-level brand presence campaigns.
City Squares: open public squares, piazzas, and civic spaces in city centres. City squares offer high passing footfall, outdoor space, and strong visibility for large-scale brand activations, experiential events, media installations, and branded structures.
Train Stations: promotional spaces in and around major train stations and transport hubs, offering some of the highest daily footfall of any environment on the platform. Train station spaces are ideal for brand awareness campaigns, product sampling, and meanwhile use activations targeting commuter and leisure audiences.
Retail Units: standalone retail units, vacant shopfronts, and meanwhile use spaces available for short-term hire. Retail units are particularly popular for independent brands, challenger brands, and retailers looking for flexible, self-contained pop-up space in a commercial location.
Green Spaces: outdoor parks, open-air markets, and public green spaces suited to seasonal activations, outdoor experiential events, health and wellness campaigns, and community-facing brand programmes.
Clicking any environment type takes you directly to a filtered set of search results showing all spaces in that category across the full platform.
The Search Results Page
Once you run a search using the Where, What, and When fields, or click through from a trending location, campaign type, or environment, you arrive at the search results page. At the top of the search results page, the primary search bar remains visible at all times.
This means you can update your location, space type, or dates at any point and re-run your search without leaving the results page. This is one of the most important features of the search experience because it means your search is always live and always adjustable as your brief evolves.
The results page shows a grid of location cards representing venues and destinations with spaces that match your search. The total number of matching locations is shown at the top left of the results, for example 249 Locations or 99 Locations. You can toggle between List View and Map View at the top of the results. Map View displays your results as pins on an interactive map alongside the location cards, which is particularly useful for understanding the geographic spread of available spaces across a city or identifying clusters of locations within a campaign territory.
Sorting Your Results
Above the results grid, the Sort by option lets you control the order in which results appear. Sorting options include:
Average cost: High to Low : surfaces the highest-priced locations first, useful when you are working with a premium budget and want to see the most impactful spaces first.
Average cost: Low to High: surfaces the most affordable locations first, useful when you need to find the best value options within a tighter budget.
Distance : available in Search anywhere mode, this sorts results by proximity to your chosen location so the closest spaces appear first.
The total location count at the top of the results updates in real time as you apply or remove any filter.
Applying Filters on the Search Results Page
Once your initial results are showing, lo:live provides a comprehensive set of filters to narrow down to the spaces that genuinely match your brief. Filters are accessible from the search results page at all times, alongside the primary search bar.
Advanced filters
For more precise searching, click the Filter button on the search results page to open the full advanced filter drawer. This drawer contains every available filter on the platform and is the most powerful tool for narrowing your results to a precise shortlist. The advanced filters available include:
Internal and External: filter by whether the space is indoors, outdoors, or a custom combination. Internal spaces include shopping centre units, covered concourses, and atriums. External spaces include city squares, high street locations, outdoor parks, and external shopping centre sites.
Space size: set minimum and maximum physical dimensions for the footprint your activation requires. This is particularly important for vehicle-based activations, large branded structures, converted container units, or any activation where a specific minimum floor area is a hard requirement.
Budget per day: Set a minimum and maximum daily hire rate to filter spaces within your budget. Every result shown after applying this filter falls within your specified cost range, ensuring you only spend time evaluating spaces you can actually afford.
Environment: filter further by specific environment subcategories, including city squares, top streets, high streets, shopping centres, festivals, and others.
Footfall: Set a minimum and maximum footfall range to find spaces that deliver the audience volume your campaign requires. Footfall is measured as the number of people who visit or pass through a location. Setting a minimum footfall threshold ensures you only see spaces with enough visitor volume to justify your activation investment.
Target audience: filter by the primary audience demographic at a location. Options include Family, Millennials aged 26 to 42, Gen X aged 43 to 57, and others. This helps you match the location audience profile to your campaign's target consumer.
Impact per unit: filter by the commercial impact score per unit to prioritise spaces with the highest potential brand reach relative to their size, position, and footfall combination.
Purpose: Filter by what the space is specifically suited and approved for, including brand activations, pop up retail, experiential marketing, product sampling, live media, and others.
Space requirements filter by specific practical features your activation requires:
Power: filter for spaces with power supply available on site, essential for activations using screens, lighting, refrigeration, or any electrical equipment
Vehicle access : filter for spaces that permit vehicle entry, essential for activations featuring branded vans, double-decker buses, converted containers, trailers, or any vehicle-based installation
Covered: filter for spaces that are sheltered or covered, important for outdoor activations where weather protection is needed
Once your filters are set, click Show filter locations to apply them and update your results.
The Space Drawer
When you click on a location card from the search results, a drawer opens from the right side of the screen showing all the individual spaces available within that location without taking you away from the results page. Each space card in the drawer displays:
The name of the specific space and its position within the venue
The starting daily rate for that space
Photos showing the space layout, dimensions, surrounding environment, and examples of previous activations
An Add to Campaign button that saves the space directly to your current campaign plan
The Add to Campaign button allows you to shortlist and save multiple spaces from different locations as you browse, building your campaign plan progressively in real time. You can add spaces from multiple locations, across multiple cities, and across multiple countries all within a single search session without losing your place in the results.
Understanding Location Card Data
Each location card shows the key data points you need to assess a space before clicking into it:
Daily rate: the starting price per day for spaces at that location. Some locations are priced on a weekly basis, and the minimum booking period is shown on the individual listing page.
Footfall: the number of people who visit or pass through the location. This is the primary indicator of the potential audience reach your activation will achieve.
Dwell time: the average amount of time visitors spend at a location, measured in minutes. Dwell time tells you how long your brand has with each visitor. A high dwell time location, such as a shopping centre or leisure destination, means visitors spend meaningful time in the environment and are more likely to stop and engage with your activation. This makes high dwell time locations particularly valuable for experiential marketing, interactive brand experiences, product demonstrations, and sampling. A lower dwell time but very high footfall location, such as a train station is better suited to fast-impact brand awareness campaigns, product giveaways, and media placements where the volume of impressions matters more than extended interaction.
Number of spaces: how many individual spaces are available within that location, indicating the flexibility in size, position, and format at that venue.
New location: a badge shown on cards for venues recently added to the lo:live platform, worth exploring as they may have lower booking competition from other brands.
What to Do When You Cannot Find the Right Space
If you have searched across multiple filters and cannot find a space that precisely matches your brief, try the following:
Update the Where, What, or When fields in the primary search bar at the top of the results page and re-run your search without starting over.
Broaden your search by removing filters, expanding your date range, or switching from Search anywhere to Search by region to increase the volume of results.
Browse via the Trending locations, Type of space, or Environments sections on the New Search page to discover venues you may not have considered.
Switch to Map View to identify areas of a city or region with concentrations of available spaces that your filtered search may not have surfaced.
Submit a brief to the lo:live team. The lo:live concierge service can source spaces not currently listed in the public directory, including unusual briefs such as large outdoor footprints, vehicle-based activations, specific geographic requirements, or niche environment types.
To submit a brief:
Australia gday@locationlive.com
Include your campaign dates, preferred city or region, space type, minimum size requirements, daily budget, and a brief description of your activation.
Frequently Asked Questions
Do I need to be logged in to search on lo:live?
No. You can browse spaces, view trending locations, explore listings, and see pricing without logging in. However, to check availability, add a space to a campaign, or make a booking request, you will need a verified lo:live account. Creating an account is completely free.
What are the Where, What and When fields on lo:live?
Where, What, and When are the three fields that make up the primary search bar on lo:live. Where is the location field. What is the space type field? When is the date field. These three fields sit at the top of both the New Search page and the search results page so they are always accessible. Filling in all three and clicking Search produces the most relevant and accurate set of results for your brief.
Where does the primary search bar appear on lo:live?
The primary search bar with the Where, What, and When fields appears at the top of the New Search page and remains visible at the top of the search results page at all times. This means you can update your location, space type, or dates and re-run your search at any point without going back to the start.
What is the difference between Search anywhere and Search by region?
Search anywhere lets you search from a specific geographic point such as a city or address and set a radius to control how far the results extend. Search by region lets you select entire countries or regions and see all available spaces across those areas. Use Search anywhere when you have a specific location already in mind. Use Search by region when you are planning a broader, multi-city, national, or international campaign.
Does lo:live have spaces in Europe?
Yes. lo:live lists spaces across multiple European markets in addition to the UK and Australia. Countries available in Search by region include Austria, France, Germany, Ireland, Italy, Netherlands, Poland, Portugal, Slovakia, Spain, Sweden, and more. Brands and agencies planning pan-European campaigns or international experiential marketing programmes can search across all these markets simultaneously in a single search session.
What is dwell time on lo:live and why does it matter?
Dwell time is the average amount of time visitors spend at a location, measured in minutes and shown on each location card and listing. High dwell time locations are best suited to experiential marketing, interactive activations, and product demonstrations where engagement quality matters. Lower dwell time but high footfall locations are best for brand awareness, sampling, and media-led campaigns where volume of impressions is the primary objective.
What does footfall mean on lo:live?
Footfall is the number of people who visit or pass through a location over a given period. It is the primary indicator of the potential audience volume your activation will reach. Footfall data is provided by the venue or location owner and is displayed on each location card and listing.
Can I search across multiple countries at the same time?
Yes. Use the Search by region tab and select multiple countries from the dropdown. You can expand each country to choose specific cities or regions within it. All selected regions appear as removable tags.
Can I filter by daily budget on lo:live?
Yes. The advanced filters panel includes a Budget per day filter where you can set a minimum and maximum daily rate to ensure all results fall within your budget.
Can I filter by footfall on lo:live?
Yes. The advanced filters panel includes a Footfall filter where you can set a minimum and maximum footfall range to find spaces that deliver the specific audience size your campaign requires.
Can I filter for spaces with power, vehicle access, or covered areas?
Yes. The Space requirements section in the advanced filters panel lets you filter specifically for spaces that have power available on site, permit vehicle access, or are covered or sheltered.
Can I save spaces to a campaign while I am searching?
Yes. Click on any location card to open the space drawer, then click Add to Campaign on any individual space. This saves the space directly to your campaign plan without leaving the search page.
What types of spaces can I find on lo:live?
lo:live lists spaces for brand activations, brand experiences, experiential marketing campaigns, pop up retail, pop up spaces, event space hire, shopping centre promotions, high street retail space hire, meanwhile use locations, venue hire, live media placements, transport hub activations, city square locations, outdoor green spaces, retail units, product sampling locations, festival spaces, and location scouting across the UK, Australia, and Europe.
Is lo:live search free?
Yes. Searching and browsing on lo:live is completely free. There is no cost to create an account, search the platform, or view listings. Costs are only associated with actual space hire bookings.
What if the space I need is not listed on lo:live?
Contact the lo:live team with your brief and the concierge service will source options for you, including spaces not currently in the public directory.
Australia gday@locationlive.com
Still Need Help Finding the Right Space?
If you need support finding a space that matches your brief, the lo:live team is available to help. Contact them with your campaign dates, preferred location or region, space type, approximate size, daily budget, and a description of your activation.
Australia gday@locationlive.com