lo:live provides direct access to thousands of premium spaces designed specifically for brand activations, experiential marketing, and pop-up retail.
Rather than traditional, closed-door event venues, the spaces on lo:live are high-footfall, public-facing settings built for consumer engagement, maximum visibility, and interactive brand storytelling.
To help you find the perfect backdrop for your campaign, our inventory is categorized by Environments. Environments describe the type of place or setting where you can activate—whether that is a space directly inside a shopping mall, or a high-traffic pedestrian zone right next to a major train station.
Here is a complete breakdown of the environment categories you can find and book on the platform:
Core Environments
These are some of our most popular settings, offering massive footfall and prime visibility for brand activations:
Shopping Centres: Spaces located inside or immediately outside major retail hubs. Perfect for product launches, pop-up retail, and tech demos where consumers are already in a buying mindset.
City Squares: Large, open-air spaces in the heart of major cities. Best for immersive installations, large-scale brand experiences, and mass-reach awareness campaigns.
Green Spaces: Parks, gardens, and grassy areas perfect for extended consumer dwell times. Ideal for summer activations, family-focused campaigns, and wellness brand experiences.
High Streets: Spaces situated on or right next to busy pedestrian retail streets. Best for roaming sampling and disruptive street-level marketing.
Other Experiential Environments
To help you target specific demographics or align with niche campaign themes, lo:live holds inventory across a wide variety of highly targeted settings:
Airports: Spaces located in, near, or on the approach to major airports. Perfect for reaching captive, high-dwell-time audiences, international tourists, and business travelers.
Beaches: Scenic, seasonal coastal hotspots. Ideal for summer sampling, sportswear launches, and lifestyle brand activations.
Business Hubs: Spaces situated in corporate districts with concentrated professional footfall. Best for B2B campaigns and targeting commuters during peak hours.
Festivals: Pitches and spaces within or adjacent to major cultural and music festivals. Perfect for youth-focused brands and high-energy experiential footprints.
Markets: Authentic, artisanal, and highly engaged community settings. Best for food and beverage sampling and localized brand storytelling.
Motorway Services: Spaces at major transit rest stops. Ideal for automotive activations, energy drink sampling, and campaigns targeting peak holiday travel periods.
Retail Units: Dedicated, physical shopfronts (like blank canvas shops or empty warehouse units) that you can completely transform for exclusive product drops or pop-up shops.
Sampling Sites: Specifically designated, high-volume product distribution hotspots built purely for getting your product into as many hands as possible quickly.
Stadiums: Spaces in or directly surrounding major sports and entertainment arenas. Perfect for sponsorships, fan-zone activations, and engaging crowds on event days.
Train Stations: Spaces located inside concourses or on the immediate exterior plazas of major transit hubs. Best for high-volume FMCG sampling and quick-engagement commuter campaigns.
Universities: Spaces on or near university campuses. The ultimate environment for targeting Gen Z, freshers' week campaigns, and app downloads.
Waterfronts: Scenic, high-dwell-time locations along rivers, canals, and docks. Excellent for highly visual PR stunts and relaxed lifestyle activations.
Need Something Completely Unique? (lo:studio)
If your campaign requires an environment that is truly unconventional—like a complete property buyout, an underground tunnel, or a highly specific off-market location—these can be sourced through lo:studio, the platform's managed service.
The lo:studio team utilizes a private database of over 2,000 off-market spaces to procure "hidden gems" and bespoke PR stunt locations that go far beyond the standard live marketplace inventory.