Introduction
Expiring points in a loyalty program encourage customers to spend their points more quickly, creating a sense of urgency. This prevents them from accumulating too many points without using them, while encouraging active and regular participation.
By setting a deadline for the use of points, you stimulate customer commitment and encourage more frequent purchases.
Points expiration
You have 3 options for managing the expiry of points:
1. Lifetime: points never expire.
2. Rolling expiry: points expire after a period of inactivity of 6, 12 or 24 months.
💡 The inactivity period is interrupted if points are redeemed for a reward (excluding VIP tiers), a mission is completed, a purchase is made with points, or a referral is validated.
3. Fixed date: points expire on a set date.
If you opt for a fixed expiry date, this will have two effects:
A reminder email will be sent to customers 60 days before points expire.
The expiry date will appear on the loyalty page when the customer is logged in.
Settings
1. To set the points expiry date, go to Settings - Profile - Platform.
2. Activate the points expiration email from the Communication - Emails section.
If you use a CRM to send your Loyoly-related emails, follow our guides.
3. To change the phrase displayed on the branding, go to Branding - Loyalty page - Steps - Connected mode.
📝 Note: Points 2 and 3 should only be followed if you set a fixed expiry date.