Introduction
Expiring points in a loyalty program encourage customers to spend their points more quickly, creating a sense of urgency. This prevents them from accumulating too many points without using them, while encouraging active and regular participation.
By setting a deadline for the use of points, you stimulate customer commitment and encourage more frequent purchases.
Points expiration
You have 3 options for managing the expiry of points:
1. Lifetime: points never expire.
2. Rolling expiry: points expire after a period of inactivity of 6, 12 or 24 months. A reminder email will be sent to customers 60 days before points expire.
💡 The inactivity period is interrupted if points are redeemed for a reward (excluding VIP tiers), a mission is completed, a purchase is made with points, or a referral is validated.
3. Fixed date: points expire on a set date. The expiry date will appear on the loyalty page when the customer is logged in.
Settings
1. To set the points expiry date, go to Settings - Profile - Platform.
2. Activate the points expiration email from the Communication - Emails section.
If you use a CRM to send your Loyoly-related emails, follow our guides.
You can, of course, create an email of your own if you set a fixed date.
3. To change the phrase displayed on the branding, go to Branding - Loyalty page - Steps - Connected mode.
