Introduction
Organizing a bonus points event is a powerful way to attract new members, boost engagement in your loyalty program, and increase your sales.
1. Define the event’s objective
Decide why you want to run this event. For example:
Reward your loyal customers?
Drive sales during a specific period?
Promote a new collection?
Generate more user-generated content (UGC)?
2. Choose the event period
Limited time (e.g., 1 week, 3 days, 24 hours)
During a key moment (product launch, sales, Black Friday, etc.)
Select the actions to boost
Choose the missions where customers will earn extra points:
Purchases
Product reviews
Referrals
UGC posts
Following on Instagram/TikTok, etc.
Follow this guide to explore our mission library.
Follow this guide to explore our mission library.
Set up the event in Loyoly
Go to the Missions tab.
Adjust the points awarded for the selected missions.
Add a “Double Points” label to make the event visible.
Set up an event with automations
Set up the event in the Automations section.
Create a new automation by selecting the appropriate trigger.
Add a filter according to the desired conditions.
Set up the action to double the points for this action.
For more examples of automations, please refer to our guides.
Communicate about the event
Send a newsletter or email
Post on your social media channels
💡 Example:
Double points for 1 week on all new loyalty account creations!