Introduction
The referral performance dashboard is broken down into several sections that enable you to analyse results over a given period. Here is a detailed explanation of the different elements presented.
Global statistics
Indicators
In this section, five key indicators are displayed to give you an overview of performance:
Total revenue: total revenue generated over the period.
Friend revenue: total revenue generated by referred customers (friends) when they place their first order.
Customer revenue: total revenue generated by referrals (customer).
Participation rate: percentage of customers who have referred over the period.
New customer rate: percentage of new customers resulting from referrals.
Graphics
Next, two visual representations can be used to explore the distribution of sales between the godfather and the godson :
Pie chart: shows the proportion of income generated by the godfather and the godson child.
Bar chart: details the daily breakdown of income generated. This gives an overview of daily activity and allows you to identify peaks or specific variations over time.
Friend & customer breakdown
This table provides a detailed analysis of the number of sales generated for the referral and the godfather, with the average basket and the average income.
These data enable us to identify differences in behavior between these two groups. They could be used to adjust marketing strategies, enhancing the acquisition of new customers while strengthening the commitment of existing ones.
Conversion
Indicators
This section presents referral statistics and performance:
Requested: Total number of referral codes generated
Pending: Referrals in progress.
Expired: Referrals that have not been finalised by the deadline.
Completed: Successfully completed referrals, representing a large proportion of the initial requests.
Conversion rate: Percentage of godsons who have used their referra code.
Conversion rate and referral status
The referral conversion rate measures the effectiveness of the programme. Here's what the different colours mean
Rate > 40% (Green): The programme is attractive and highly visible, with excellent results showing strong user engagement.
Rate between 20% and 40% (Yellow): The programme is attractive or visible, but adjustments are needed to optimise its effectiveness.
Rate < 20% (Red): The programme lacks appeal and visibility, and requires major improvements to make it more effective.
Referral status
The referral status graph shows the daily breakdown of referrals, providing an overview of activity over the period. It allows you to identify peaks or specific variations, which may be linked to particular events, such as advertising campaigns.
💡 Our advices :
Propose an attractive offer: Include a motivating reward, such as a discount voucher with an accessible minimum purchase threshold. Give preference to a similar offer for the referral and the godfather.
Extend the validity period: Give enough time to complete the referral, for the godson as well as the godfather to avoid referral expiries.
Check code parameters:Define whether offers are cumulative or not in the referral parameters.
Increase visibility: Promote the programme via email campaigns and integration on the website (banners, notifications, etc.), dedicated page, etc.