Introduction
The Mission Performance Dashboard is divided into a number of sections which allow you to analyse the results over a given period. Here is a detailed explanation of the different elements presented.
Global statistics
Indicators
In this section, three key indicators are displayed to give you an overview of performance:
Validated missions: total number of missions completed during the period.
Clients engaged: number of users who validated at least 1 mission during the period.
Participation rate: percentage that measures the number of customers who have validated at least one mission over the period.
Graphics
Next, two visual representations can be used to explore the distribution of validated missions by type:
Pie chart: shows the proportion of different types of assignment (Classic, Content, Opinion, Engagement). Each type is accompanied by a percentage change compared with the previous period.
Bar chart: details the daily breakdown of assignments by type. This gives an overview of daily activity and allows you to identify peaks or specific variations over time.
List of missions
This table shows a list of missions with their type, description and popularity (indicated by the associated number). The types include Classic, Opinion, Engagement and Content, and are accompanied by a detail icon giving access to specific statistics
A drop-down menu of filters (Mission type) lets you sort missions by category, while pagination lets you navigate between pages.
Impact
Impact of assignments
This table shows the impact of assignments on various indicators, based on the number of assignments carried out by customers.
Here are the details for each line:
Clients: total number of clients who have carried out this specific number of assignments.
Breakdown: proportion of these customers in relation to the total (as a percentage).
Revenue per customer: the average basket multiplied by the number of orders.
Average basket: average order value per customer.
Average orders: average number of orders placed per customer.
This table can be used to assess the correlation between customer engagement (number of assignments completed) and indicators such as revenue and average basket).
💡 Our advice :
Encourage repeat business: Data shows that revenue per customer increases significantly with the number of assignments. Offer a fairly wide range of assignments (8-10) and update them regularly to encourage customers to do more.
Target active customers: Identify groups of customers who carry out several assignments and personalise the offers to maximise their commitment, as they generate higher revenue. You can identify them via your CRM with the ‘Loyoly_mission_count’ property.
Simplify access to first missions: A significant proportion of customers only carry out one mission. Make it easier for them to take part initially with classic types of assignment to gradually increase their commitment.
Leaderboard
Access the leaderboard to discover your most engaged customers, with details of the types of assignment carried out: classic, content, opinion and engagement.
You can also view their profile directly using the button on the right.
Socio-demographics
The following three graphs illustrate :
The breakdown by number of Instagram followers.
The breakdown by number of TikTok followers.
Breakdown by age group.
This data provides useful information for adjusting the missions to be set up:
The number of subscribers on social networks can help determine the number of missions linked to social networks to offer and whether it is relevant to set a minimum threshold of subscribers to participate.
The age of the participants can influence the difficulty of the missions, making it possible to adapt the proposed actions according to the abilities or preferences of different age groups.