Introduction
The sponsorship performance dashboard is broken down into several sections that enable you to analyse results over a given period. Here is a detailed explanation of the different elements presented.
Global statistics
Indicators
In this section, five key indicators are displayed to give you an overview of performance:
Total revenue: total revenue generated over the period.
Friend revenue: total revenue generated by sponsored customers (friends) when they place their first order.
Customer revenue: total revenue generated by sponsors (customer).
Participation rate: percentage of customers who have sponsored over the period.
New customer rate: percentage of new customers resulting from sponsorship.
Graphics
Next, two visual representations can be used to explore the distribution of sales between the sponsor and the sponsored customer:
Next, two visual representations can be used to explore the distribution of sales between the sponsor and the sponsored child:
Pie chart: shows the proportion of income generated by the sponsor and the sponsored child.
Bar chart: details the daily breakdown of income generated. This gives an overview of daily activity and allows you to identify peaks or specific variations over time.
Friend & customer breakdown
This table provides a detailed analysis of the number of sales generated for the referral and the sponsor, with the average basket and the average income.
These data enable us to identify differences in behavior between these two groups. They could be used to adjust marketing strategies, enhancing the acquisition of new customers while strengthening the commitment of existing ones.
Conversion
Indicators
This section presents sponsorship statistics and performance:
Requested: Total number of sponsorship codes generated
Pending: Sponsorships in progress.
Expired: Sponsorships that have not been finalised by the deadline.
Completed: Successfully completed referrals, representing a large proportion of the initial requests.
Conversion rate: Percentage of sponsored persons who have used their sponsorship code.
Conversion rate and referral status
The referral conversion rate measures the effectiveness of the programme. Here's what the different colours mean
Rate > 40% (Green): The programme is attractive and highly visible, with excellent results showing strong user engagement.
Rate between 20% and 40% (Yellow): The programme is attractive or visible, but adjustments are needed to optimise its effectiveness.
Rate < 20% (Red): The programme lacks appeal and visibility, and requires major improvements to make it more effective.
Sponsorship status
The sponsorship status graph shows the daily breakdown of sponsorships, providing an overview of activity over the period. It allows you to identify peaks or specific variations, which may be linked to particular events, such as advertising campaigns.
💡 Our advices :
Propose an attractive offer: Include a motivating reward, such as a discount voucher with an accessible minimum purchase threshold. Give preference to a similar offer for the sponsor and the sponsored child.
Extend the validity period: Give enough time to complete the sponsorship, for the sponsored person as well as the sponsor to avoid sponsorship expiries.
Check code parameters:Define whether offers are cumulative or not in the sponsorship parameters.
Increase visibility: Promote the programme via email campaigns and integration on the website (banners, notifications, etc.), dedicated page, etc.