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Discover automations

Customize your customer journeys with automations

nawel avatar
Written by nawel
Updated this week

Introduction

Customize your post-purchase experiences and build customer loyalty with Loyoly's new feature. From the first purchase to becoming a true ambassador, create smart journeys that drive engagement and encourage repeat purchases.

💡 If you want to test the automations in advance, you can join the waiting list.


Why use automations?

Automations let you create custom customer journeys, giving each person an experience that really suits them. They also directly help improve customer loyalty.

1.More personalization

Each interaction is tailored to your customers’ preferences and behavior: purchase history, VIP level, engagement with missions, or social media activity.

2.More engagement

Automations help you engage your communities all year long with targeted actions:

  • Rewards for loyalty

  • Exclusive offers for specific segments

  • Double points activities

3.More business

By combining personalization and engagement, automations have a direct impact on your performance:

  • Increased repeat purchases through post-purchase vouchers or loyalty points

  • Higher average order value with targeted rewards on specific products or multiple orders

  • Stronger customer retention, reducing churn and maximizing customer lifetime value (CLV)


Create your first automation in 3 simple steps

Step 1: Choose a trigger

Select the event that will start your automation. Currently, available triggers are:

  • Order placed

  • Mission completed

Step 2: Add filters

Refine your automation by adding specific criteria to target your customers, for example:

  • Cart value

  • Total number of purchases

  • Customer VIP level

  • Purchase of a specific product

Step 3: Define the action to execute

Choose the action that will be applied automatically to your customers based on the defined conditions, for example:

  • Award extra points

  • Add the customer to a targeted list

  • Offer a specific reward

💡To learn more about setting up automations, use our guide.

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