In this article, we will explore the fundamental elements you need to address before initiating your loyalty program. Throughout the journey, we will offer valuable insights, creative ideas, and useful tools to assist you in developing a loyalty program that aligns seamlessly with your brand, enabling it to flourish and foster your customer community. Let's dive right in!

Loyoly offers an array of customization options! Incorporate your brand's colors, images, and logo to ensure a smooth and tailored customer experience. These straightforward yet impactful enhancements effectively highlight your programs for potential members and create an authentic appearance for your store.

If you don't have images at the ready, no worries. Here are some sites to find great, high-quality images for free! For banner images, try out Burst, Unsplash, and FreeRangeStock.

In the Communications tab, choose a name for your program. Choose a name that conveys your brand personality. If classic is your thing go for something straightforward like Leaves&Clouds did with Become an ambassador. Or go for something fun et catchy like Le club Hindbag or NubianceArmy. We love these because they're snappy, memorable and really foster a sense of community.

Now, let's introduce missions. Missions are actions that your customers will complete to earn points. When you add missions, you can configure their settings. The more detailed your descriptions, the better users will be guided to complete them. Feel free to create numerous missions!

Loyalty provides you with a powerful means to recognize and incentivize your customers' purchases. Through this platform, you can effortlessly reward every transaction with a system of points, creating an engaging and mutually beneficial relationship that fosters customer loyalty and encourages repeat business.

A good referrals program is a fantastic way to turn your loyal customers into brand evangelists. When you're setting up your rewards, take some time to think about both parties involved in the referral. Ask yourself whether your customers will be motivated to share your store with their friends and family, and if the potential new customers will find the offered reward enticing enough to make a purchase. A generous referrals program has the potential to yield significant returns in the form of new, dedicated customers who, in turn, become advocates for your business.

These are the heart of any successful loyalty program. Loyoly provides default ways to earn rewards upon installation, but you can customize them anytime. To attract more members, consider boosting signup points or emphasizing social media followers. While discounts are effective, adding free products or shipping as rewards can generate intrigue and boost sales. The magic word "Free" never fails to capture attention and drive sales.

VIP Programs have become increasingly popular in recent years. It's not surprising as they are such an effective way to encourage spending and engagement with online stores. Loyoly has 3 tiers with default tier names ready to go when you first install, but you can change these any time you want. Choose your tier names to line up with your store's brand. Take a look at this VIP program for some inspiration: La Belle Boucle Fidéliboucles.

You should now be ready to launch your program!

Head to the Communications tab to access the link to your dedicated page. You can use this link in newsletters, post-purchase emails, and across social media. Additionally, you have access to a QR code that can be included on a flyer in your orders.

And remember, all Loyaly settings, rewards and ways to earn can be changed anytime. Try out different configurations to determine the best fit for your store and customers!