Campaign Analytics helps you evaluate the performance of each campaign across all communication channels — such as Email, SMS, or WhatsApp. It shows exactly how your audience responded, how far your messages reached, and how effectively they converted.
You’ll find metrics like Open Rate, Click-Through Rate (CTR), Delivery Rate, and Engagement Rate, all organized by channel and sequence.
You need Campaign Analytics because it helps you:
Measure real campaign performance: Understand which channels are driving engagement and conversions.
Compare campaigns: Identify what’s working best across multiple campaigns or audiences.
Optimize messaging and targeting: Adjust timing, content, or channel mix for higher impact.
Ensure delivery success: Spot delivery issues early to maintain healthy sender reputation.
It’s the perfect tool for marketers who want a complete feedback loop — from message delivery to audience action — without switching platforms.