Dashboard Analytics gives you the big-picture view of your overall business and marketing performance. Unlike Campaign or Event Analytics, which focus on specific actions or campaigns, the Dashboard aggregates data across your entire account — showing how all your efforts work together.
It highlights key metrics such as Total Sales, Total Conversions, and Channel Performance (Email, Ads, WhatsApp, etc.), helping you monitor your growth trajectory at a glance.
You need Dashboard Analytics because it helps you:
See your overall ROI: Track how your combined campaigns contribute to business outcomes.
Monitor long-term trends: Compare weekly, monthly, or yearly performance to spot momentum shifts.
Make strategic decisions: Allocate budget and effort toward the best-performing channels.
Stay data-informed: Quickly identify growth areas, engagement drops, or conversion spikes.
Think of it as your mission control center — the single source of truth that ties together all performance insights from across the platform.