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Adding Products to Your Campaign

Rubaiyat Farhan avatar
Written by Rubaiyat Farhan
Updated over 2 months ago

Why Products Are Required

Every campaign needs at least one product because your marketing messages will reference specific offerings. Product information helps markopolo:

  • Generate accurate, compelling content

  • Include correct pricing and details

  • Apply discounts to the right items

  • Personalize recommendations for each customer

Three Ways to Add Products in Knowledgebase

Option 1: Select from Your Shopify Catalog

Best for: Users with an established shopify catalog in markopolo.

Browse your existing products using the built-in search and filtering tools. You can select individual products or use "Select All" to include your entire catalog. Each product already includes metadata like name, description, price, and images.

When to use this: For targeted campaigns promoting specific products or categories for shopify.

Option 2: Analyze a Product URL

Best for: Quick campaigns or if you don't have products cataloged yet.

Simply paste the URL of any product page from your website. markopolo's ML service analyzes the page and automatically extracts:

  • Product name

  • Description

  • Price

  • Images

This creates a temporary product entry just for this campaign. You can add it to your permanent catalog later if desired.

When to use this: For one-off campaigns or testing before building your full product catalog.

Option 3: Select All Products

Best for: Store-wide sales, clearance events, or general announcements.

Choose this option to automatically include every product in your catalog. You can still use search filters to refine the selection (for example, all products in the "Electronics" category).

When to use this: Promotions that apply to your entire inventory or major sales events.

What If I Have No Products in My Catalog?

No problem! The URL analyzer is your fallback. You can always:

  • Use product URLs for immediate campaigns

  • Build your product catalog over time for better long-term efficiency

  • Import products in bulk using our catalog management tools

Recommendation: Even if you start with URLs, consider adding your top-selling products to your catalog for faster campaign creation in the future.

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