Setting Campaign Objectives and Incentives
Defining Your Campaign Objective
Your objective is the "why" behind your campaign—what you want to achieve. This drives everything from content tone to call-to-action wording, so it's worth taking a moment to get it right.
How to Set Your Objective
Option 1: Choose a Curated Objective
markopolo offers pre-built objectives based on proven marketing strategies. Each template includes:
Best-practice recommendations
Optimized prompts for AI content generation
Industry-standard approaches
Suggested messaging frameworks
Common objectives:
Drive sales of specific products
Recover abandoned shopping carts
Re-engage inactive customers
Promote new product launches
Build brand awareness
Generate qualified leads
When to use this: Most campaigns benefit from curated objectives since they're optimized for the best results.
Option 2: Write a Custom Objective
Need something unique? Toggle to custom mode and write your objective in your own words. The AI will adapt to your specific goal and generate content accordingly.
When to use this: For specialized campaigns, unique business goals, or situations where pre-built options don't quite fit.
Example custom objectives:
"Encourage customers to upgrade from basic to premium subscription"
"Promote our sustainability initiative to environmentally-conscious shoppers"
"Drive registrations for our exclusive VIP member program"
Configuring Campaign Incentives
Incentives are the "what's in it for me" for your customers—the offers that motivate them to take action.
Important: The discount configuration section only appears after you've selected an objective. This ensures your incentives align with your campaign goals.
Four Incentive Options
Option 1: Product Discounts
Use existing discounts already configured in your product catalog. This option:
Pulls pre-existing discount codes
Applies to your selected products
Maintains consistency across campaigns
Ensures accurate pricing in your messages
Best for: Products with standing promotional offers or regularly discounted items.
Option 2: Custom Offers
Create campaign-specific discounts from scratch:
Define discount type: Percentage off or fixed dollar amount
Set discount codes: Create unique codes for tracking
Configure expiration dates: Add urgency with time limits
Customize terms: Add minimum purchase requirements or other conditions
Best for: Special promotions, limited-time offers, or campaign-specific incentives.
Option 3: Bundle Packages
Combine multiple products into attractive package deals:
Group complementary items together
Set special bundle pricing
Cross-sell related products
Increase average order value
Best for: Product launches, holiday promotions, or clearing multiple inventory items.
Option 4: Skip Incentives
Some campaigns don't need discounts at all. Choose this option when your focus is on:
Brand awareness and education
Value proposition messaging
Product information and features
Building customer relationships
Best for: Informational campaigns, brand storytelling, or premium products where discounting might harm perceived value.