In this article, we will discuss some strategies to help you boost your conversion rate and attract more global traffic to your website.

1. Update Home Page Banner

The first thing potential customers see when they visit your website is your home page banner. To make a good first impression and attract international customers, it is important to update your banner to cater to their needs. Make sure all pricing on banners and images uses local currencies instead of USD and is inclusive of international delivery being supported.

2. Add a Country Picker

Make it easy for international customers to shop on your website by adding a country picker with flags in the top menu. This will allow them to easily select their country and shop in their local currency, making the shopping experience more seamless and personalized.

3. Enable Google Shopping Feeds

Google Shopping is a great way to reach a wider audience and attract more global traffic to your website. Follow this Shopify guide to optimize Google’s free feeds and make sure your products are visible to potential customers.

4. Run Promotions

Everyone loves a good deal, and international customers are no exception. Attract them with special offers and promotions, and emphasize free and fast shipping to reduce hesitation. The assumption of slow and expensive shipping is often the biggest barrier for global consumers making a purchase. Be sure to include reassurance in your messaging that free, fast shipping is available.

5. Add a Progress Bar

A progress bar showing how close customers are to earning free shipping can be a great way to incentivize them to make a purchase. This will also create a sense of urgency and encourage them to complete their purchase before the offer expires.

6. Leverage Influencer Marketing

Influencer marketing is a powerful tool for reaching a wider audience and attracting more global traffic to your website. Consider partnering with influencers on platforms like podcasts, TikTok, Instagram, and Facebook to promote your products to their followers. You can also host giveaways, contests, or offer discount codes through influencers to attract more customers.

7. Schedule Social Posts

Consistent engagement on social media is key to attracting and retaining customers. Plan multiple posts on your social channels to maintain a strong online presence and keep your audience engaged. This will also help you reach a wider audience and attract more global traffic to your website.

By implementing these strategies, you can boost your conversion rate and attract more global traffic to your website. Remember to always cater to the needs and preferences of your international customers to create a personalized and seamless shopping experience for them.