Optimize Media Inventory with Date Range

You now have the option to add date ranges to your media inventory. This addition will make it easier for you to manage and maintain your media options, by allowing you to define time-specific criteria directly within your inventory. Let's take a closer look at how date ranges can assist your planning process and ensure accuracy every step of the way.

Before we dive into the new feature, let's revisit the concept of media inventory. Media inventory is designed to simplify your planning by limiting the options available to planners. It works like a comprehensive rule set, allowing you to predefine acceptable relationships between various fields beyond just tags. For example, it can help you manage different fees associated with various media vehicles (platforms) and media types (channels).

A frequent challenge in media planning is managing options that vary over time. By incorporating date ranges, you gain the flexibility to define time-specific fees by assigning start and end dates to inventory elements, ensuring they reflect the correct rates for each relevant period. This feature improves accuracy and efficiency by limiting planning choices to those applicable within specified dates, minimizing the chance of outdated or incorrect selections. Additionally, it enhances flexibility by allowing you to quickly adapt to changes in rates or availability by adjusting the relevant dates without the need to overhaul your entire inventory setup.

Adding date ranges to your media inventory is as straightforward as integrating any other field. Simply add "Start Date" and "End Date" fields wherever you see fit within your inventory hierarchy. If you need step-by-step instructions, please refer to this article.

Simplified Planning: Automatically filter available options based on date constraints, saving valuable planning time.

Reduced Errors: Ensure planners only select valid options for the current period, minimizing confusion and rework.

Adaptability: Quickly make adjustments in response to changing conditions without complicating your inventory structure.

If you have any questions or would like more information about implementing date ranges in your media inventory, please don't hesitate to reach out to your Customer Success Manager. They are always here to help you maximize the benefits of Mediatool!