You can track competitors’ public data on social media when allowed by platform APIs through Mentionlytics.
Below, we explain how to do it.
How to Add a Competitor Profile
Go to your Mention Trackers
Open the desired Tracker
Click (+) Add
Select “I want to add a Social Profile.”
Paste the competitor’s URL or handle
Select platform
Click Update
Mentionlytics will start collecting publicly available posts from the moment you add a profile onwards.
You can also add social profiles from your Account Configuration section, where you can also view and authorize your already existing profiles.
💡Tip: You can add social profiles to your Marketing Leads Section and through your Account Configuration.
Platform Authorization & Restrictions
In this section, you can understand exactly what data Mentionlytics gathers for your competitors from each platform, whether authorization is required, and the limitations you should be aware of.
Competitor Monitoring: Supported for public pages only.
Authorization Required: Authorization is not required to monitor competitor public pages.
What Mentionlytics Captures
Posts from public Facebook pages
First-level comments (anonymized)
Basic post types (i.e., except for reels and stories)
Limitations
Personal profiles cannot be tracked
Stories, reels, and tagged mentions are not available for competitor monitoring
Comments remain anonymized
Competitor Monitoring: Supported for Business profiles only
Authorization Requirement: At least one authorized Business Instagram profile (connected to Facebook) is required to enable keyword monitoring on Instagram overall and competitor monitoring.
The authorized profile does not need to belong to the competitor.
What Mentionlytics Captures
Basic post types from added business profiles
Limitations
Comments are not available for competitor profiles
Stories and tagged mentions are not supported
Personal profiles cannot be monitored
Competitor Monitoring: Limited to public business pages
Authorization Required: At least one authorized page is required to activate LinkedIn monitoring capabilities.
What Mentionlytics Captures
A sample of public mentions through keyword tracking (available in Advanced plans and higher-tier plans)
Limitations
Strict API restrictions significantly reduce public data availability
Some mentions may appear under web sources instead
Threads
Competitor Monitoring: Not Supported
Due to API limitations, competitor tracking is currently unavailable on Threads, even through keyword-based monitoring.
YouTube
Competitor Monitoring: Public accounts supported only
Authorization Required: No
What Mentionlytics Captures
Channel owned media
Videos and Shorts
Public comments
Public engagement metrics
X (Twitter)
Competitor Monitoring: Public accounts supported only
Authorization Required: No
What Mentionlytics Captures
Public tweets and retweets containing tracked keywords
Not Supported
Private tweets
Protected accounts
Direct messages
TikTok
Competitor Monitoring: Public accounts supported only
Authorization Required: No
What Mentionlytics Captures
Public posts
Comments (anonymized)
Limitations
Comment authors remain anonymized
Bluesky
Competitor Monitoring: Public accounts supported only
Authorization Required: No
What Mentionlytics Captures
Public posts and reposts containing tracked keywords
Competitor Monitoring: Supported
💡You can add a subreddit for monitoring all posts containing the keyword you track or not.
Authorization Required: No
What Mentionlytics Captures
Public posts
Public comments
Competitor Monitoring: Not Supported
Pinterest does not currently provide keyword-based monitoring for competitor content.
Telegram
Competitor Monitoring: Not Supported
Telegram does not currently provide keyword-based monitoring for competitor content.
Competitor Monitoring Capability Summary
Platform | Competitor Monitoring | Authorization Required | Notes |
Yes | Yes | Public pages only | |
Yes | Yes (your own business profile)
| Authorization enables Instagram keyword monitoring | |
Limited | Yes (your own company page) | API restricted | |
TikTok | Yes | No (but recommended) | Public data |
X (Twitter) | Yes | No | Public tweets |
YouTube | Yes | No | Public videos & comments |
Yes | No | Public posts | |
Bluesky | Yes | No | Public posts |
No | Yes (Owned boards) | No competitor monitoring | |
Threads | No | Yes (Owned media only) | No competitor monitoring |
Telegram | No | No | Only manually added public page |