Mentionlytics allows you to track both owned social profiles (your business pages/accounts) and competitors’ public profiles across multiple social media platforms.
You can also add social profiles in your Marketing Leads section to track conversations in your industry.
Follow the steps below to add social profiles.
Steps to Add a Social Profile for Monitoring
Go to the Mention Trackers box in your dashboard.
Hover over the Tracker where you want to add a social profile.
Click the (+) Add button.
Select “I want to add a Social Profile.”
Paste the URL or profile/page name.
Select the platform you want (e.g., Facebook, Instagram, etc.). Below, you may see all the options you have.
Click Update to connect the profile and complete any required authorizations. Scroll to the next section to see more information about authorizations.
After adding a profile, you will see a little house icon next to the profile in keyword trackers (if authorized for owned media).
Once added, Mentionlytics will begin collecting data from that profile from that moment onward.
You can also add social profiles from your Account Configuration section, where you can view and authorize your already existing profiles.
Why Authorizations are Required to Monitor Social Profiles
Some social media platforms enforce strict access rules through their APIs. Authorization is needed to:
Verify page/profile ownership
Protect user and platform data
Prevent scraping
Access private engagement metrics
Retrieve non-public insights (for your owned media performance)
Enable access for keyword monitoring in specific sources (e.g., Instagram, Threads).
Without authorization, Mentionlytics may either:
Not collect any data in specific sources
Only collect limited publicly available data (platform-dependent)
Platform Authorization & Restrictions Overview
Below, we provide a clean, comprehensive overview of what each platform requires, what data you can unlock by authorizing a profile, and platform-specific limitations.
💡For more information about what data Mentionlytics collects from each social platform, check out our Data Sources Article.
Supported & Limitations:
Public Facebook pages (not personal/private profiles)
Facebook does not allow tracking of any private user posts
Authorization Required: Yes and it’s a two-step authorization process
Purpose: The first authorization grants Meta general approval to have basic access to Facebook Pages. You can authorize your personal Facebook profile through Settings → Account Configuration.
Note: This profile won’t be added as a social profile to be monitored by Mentionlytics. It’s just for authorization purposes.
The 1st authorization unlocks:
Retrieval of posts from Public Pages
Anonymized comments on these posts
The 2nd authorization grants Meta-approved access once you add and authorize your Facebook Public page, to fetch data for your owned Facebook pages.
The 2nd authorization unlocks:
Monitoring of owned page posts and comments
Extra types of posts (stories, reels, and tagged mentions
Page-level insights (i.e., Demographic Insights)
Limitations:
We collect only first-level comments on monitored Facebook Pages, which are anonymized.
Competitor Monitoring: Yes, you can monitor public pages.
We will capture:
Basic types of posts (no reels, stories, etc.) posted on Facebook public pages
First-level comments, which are anonymized
Supported:
Public Business Profiles
Authorization Required: Yes, at least 1 authorized Business Instagram profile to enable Instagram monitoring for your keywords (via Facebook login).
⚠️ The authorization grants Meta-approved access to Instagram data for your own Instagram profiles. The Instagram profile you’ll authorize has to be connected to a Facebook page, and the user authorizing must have admin access to this Facebook page.
The authorization unlocks:
Posts that include your keywords as hashtags from Business & Public profiles
Anonymized comments on your authorized Business profiles
Extra type of posts for your owned media (stories, reels, and tagged mentions)
Page-level insights (i.e., Demographic Insights)
Enables competitor monitoring (Business profiles only)
Limitations:
Comments (anonymized) available only for authorized profiles.
Competitor Monitoring: Yes, you can monitor public business profiles after authorizing at least 1 Instagram profile.
We will capture:
Basic types of posts (no stories, tagged mentions, etc.)
No comments
Authorization Required: Yes, at least 1 authorized business page
Authorization Unlocks:
Owned media of your business page
Comments under your business page’s posts
Page-level insights
Publicly available mention samples of your keywords (available in Advanced and higher-tier plans)
Limitations:
Rigid API restrictions reduce available public data.
Anonymized comments for authorized page posts.
Samples of mentions are listed as web results.
Threads
Authorization Required: Yes, at least 1 profile
Authorization Unlocks:
Owned media
Anonymized comments on owned media
Threads keyword monitoring
Limitations:
Anonymized data for keyword monitoring results
Competitor Monitoring: Not Supported
YouTube
Authorization Required: Not required
Supported:
Owned media
Keyword-based search across:
Videos
Shorts
Public comments
Engagement analytics (public)
Competitor Monitoring: Yes (Public data)
X (Twitter)
Authorization Required: No, however, you can authorize a public X (Twitter) account to use Mentionlytics’ Publisher feature.
Supported:
Public tweets & retweets containing tracked keywords
Not Supported:
Private tweets
DMs
Protected accounts
Competitor Monitoring: Yes (Public data)
TikTok
Authorization Required: No, but recommended
Supported:
Public videos
Comments
Limitations:
Comments are anonymized
Competitor Monitoring: Yes (Public accounts)
Authorization Required: No, but you can add a subreddit as a social profile to capture all posts.
Supported:
Public posts
Public comments for your Subreddit posts (you have the option to enable/disable comments)
Competitor Monitoring: Yes (Public threads/posts from a specific subreddit)
Authorization Required: Yes (Owned Boards)
Authorization Unlocks:
Monitoring of Pins posted to your authorized boards
Limitations:
No keyword monitoring
Competitor Monitoring: Not supported
Telegram
Authorization Required: No
Supported:
Public channel posts containing tracked keywords from the pages you have manually added.
Limitations:
You have to add public Telegram pages manually to monitor posts that include your keywords. Telegram pages will not be added as social profiles; you have to add them to your Monitored Telegram list, which is under your Settings section.
Competitor Monitoring: No, but Mentionlytics will collect posts that contain competitor keywords from the pages you’ve added to your Telegram List.
Bluesky
Authorization Required: No
Supported:
Public posts
Competitor Monitoring: Yes (Public accounts)
How to Reauthorize a Social Profile
Some platforms require periodic reauthorization due to API token expiration.
Good to Know
Tokens typically expire every ~60 days.
Mentionlytics’ users receive a reminder email 3 and 1 day before expiration and another on the day the token expires.
Profiles needing attention show a red indicator in Account Configuration.
How to Reauthorize
Go to Menu
Open Settings
Select Account Configuration
Click Authorize beside the affected profile
If you do not reauthorize, new mentions stop being collected. Missing data during downtime cannot be recovered.
Authorization Requirement Table (Owned Media + Public Pages)
Platform | Authorization Needed | Data access |
Facebook Public Pages | No | Basic Facebook Page posts (no Reels/Stories) and anonymized first-level comments. |
Facebook Owned Media | Yes | Page posts (all types of posts), insights, and comments |
Instagram Public Business Profiles | Yes (you can authorize your own Instagram Business Profile) | Basic types of posts (no stories, tagged mentions, etc.) & No comments |
Instagram Owned Media | Yes | Business page posts (all types of posts), insights, and comments. |
Yes | Company Page posts, insights, and comments | |
Threads | Yes | Page posts, comments, and enables monitoring for keywords (manually) |
Yes | Owned board data | |
YouTube | No | Public videos, shorts, and comments |
X (Twitter) | No | Public tweets & retweets containing tracked keywords |
TikTok | No (but recommended) | Public posts |
No | All posts, including your tracked keyword and all posts (with your keywords included or not included) in specific subreddits you monitor | |
Bluesky | No | Public posts |
Telegram | No | Public channel posts containing tracked keywords from the pages you have manually added
|