The Owned Media Reports show you how your brand's own social media pages are performing. These reports help you understand how your content performs, how your audience engages with it, and how your social media presence grows over time.
Owned Media reports are available for the following platforms:
Instagram Owned Media Analytics
Facebook Owned Media Analytics
LinkedIn Owned Media Analytics
Important: To access these reports, the corresponding social media page must be authorized within the platform. Once authorized, the system can collect performance data directly from your page from that moment and onwards.
👉 Read more on authorizations
Below are the main metrics included in the Owned Media reports.
Note: Each channel has its own limitations, so you may notice differences in the available metrics, insights, and graphs between them. Additionally, because it takes 48 hours for the data to become fully accurate, please make sure to set the end date in the date picker to two days ago.
Page Metrics
The Page Metrics section provides an overview of your page’s overall activity and performance during the selected time period. It highlights key indicators such as audience size, engagement levels, and general content performance.
Performance Summary
The Performance Summary offers a quick snapshot of your page’s performance. It consolidates the most important metrics into a single overview, helping you quickly understand how your page performed within the selected timeframe.
Followers Growth
This section shows how your audience grows over time. It tracks the number of followers gained or lost during the selected period, allowing you to monitor how your community is evolving.
Publishing Behavior
The Publishing Behavior section analyzes how often you publish content and identifies patterns in your posting activity. This helps you understand your content frequency and evaluate how consistent your publishing strategy is.
Post Performance
The Post Performance section highlights how individual posts perform. It helps you identify which posts generate the most engagement, reach, or visibility, allowing you to better understand what type of content resonates with your audience.
Views
The Views metric measures how many times your content has been seen by users. This helps you understand the visibility of your posts and how widely your content is being distributed.
Engagement
Engagement reflects how users interact with your content. This includes actions such as likes, comments, and shares, providing insight into how actively your audience responds to your posts.
Engagement Rate
The Engagement Rate measures the level of interaction relative to your audience size. It helps evaluate how effectively your content encourages users to engage with your page.
Fan Demographics
The Fan Demographics section provides insights into the characteristics of your audience, including their geographic distribution and general profile information.
Reach Demographics
This section shows the demographics of users who have seen your content, helping you understand which audience segments your posts are reaching.
Gender and Age
The Gender and Age breakdown provides insights into the demographic composition of your audience, allowing you to see which gender and age groups follow your page.
Reached Gender and Age
This metric shows the gender and age groups of users who were reached by your content, helping you evaluate whether your content is reaching the audience you aim to target.