Share of Voice is one of the most important and widely used marketing metrics. Regarding Social Media presence, it is used to compare your mentions to your competitors and see which is most talked about.
To use this feature to its full potential, please make sure you are also monitoring at least one of your competitors. You can add competitors in a snap from the Mention Trackers box, use the Add Keyword/Tracker button and then choose "Something about my Competitors".
Also, make sure the checkbox next to your competitors' section is also checked in order to display them in the Share of Voice graph.
This is an example Share of Voice chart of Klarna vs Sezzle 👇
The first part will compare the number of Mentions per day
The large doughnut graph is the actual Share of Voice for the selected time period
The 3 smaller doughnut graphs compare the Positive, Negative, and Neutral sentiment
The bottom graph shows the total number of Mentions between the compared items for each weekday (for example all Mondays for the selected time period are summed up)
Finally, you can see the map of the world and what keywords had been used mostly in each country. Each color represents a brand.
You can also use the view selector to switch between the following options:
In Groups: this is the default option. It will compare everything under the Brand Monitoring section to your Competitors.
Individual keywords will compare each individual checked keyword from the Mention Tracker. You have the option to check/uncheck any keyword.
In groups with a breakdown of Brand Monitoring will compare your Competitors to each individual Mention Tracker group under the Brand Monitoring section.
Another option is that you can switch the data being displayed between mentions, reach & social engagement (interactions).
You can download the share of Voice graph as a PNG image using the download button.