Overview
To integrate subtle callouts about the Armstrong Moving Loan financing option into the existing one-pagers (which focuses on who Armstrong is and what they do), the content should be concise, non-intrusive, and strategically placed to raise awareness without overwhelming the primary narrative. The callouts should align with the key messages of affordability, simplicity, and trust, while fitting naturally into the context of Armstrong’s services. Below are suggested callouts, designed to be inserted as sidebars, footnotes, or brief highlighted sections within the existing content.
Design Guidelines
Size: Keep callouts small (e.g., 1-2 inches wide for sidebars, 0.5 inches high for footers) to maintain focus on the existing content.
Style: Use a light background color or border to distinguish callouts without clashing with Armstrong’s branding.
Placement: Ensure callouts are positioned where they complement, not disrupt, the flow of text about Armstrong’s identity and services.
Link: Provide a CTA to go to goarmstrong.com/financing
Content Example 1
Copy and paste the following text onto your one-pager.
Logo | |
Copy | Need help with moving costs? Ask about our Moving Loan, offered through Acorn Finance. Learn more at goarmstrong.com/financing. |
Placement Suggestion: | Place in a small, shaded box on the right or left margin, near the introduction of Armstrong’s mission or values. |
Tone | Subtle, informative, and inviting. |
Example
Mockup image is an example. Please refer to the content above for guidance to fit within your layout.
Content Example 2
Copy and paste the following text onto your one-pager.
Logo | |
Copy | Affordable moving solutions are just a step away. Explore financing options through Acorn Finance. Visit goarmstrong.com/financing for details. |
Placement Suggestion: | Add as a small footnote or bottom banner across the page, below the section detailing Armstrong’s services. |
Tone | Gentle nudge, encouraging further exploration. |
Example
Mockup image is an example. Please refer to the content above for guidance to fit within your layout.
Content Example 3
Copy and paste the following text onto your one-pager.
Logo | |
Copy | Keep your budget flexible with financing. Cover the up front cost with a moving loan through Acorn Finance, and your cash for unexpected moving costs. Learn more at goarmstrong.com/financing. |
Placement Suggestion: | Insert in a narrow column alongside the section explaining Armstrong’s process or customer support. |
Tone | Supportive and solution-focused. |
Example
Mockup image is an example. Please refer to the content above for guidance to fit within your layout.
Content Example 4
Copy and paste the following text onto your one-pager.
Logo | |
Copy | Questions about costs? Consider a Moving Loan offered through Acorn Finance. Learn more at goarmstrong.com/financing. |
Placement Suggestion: | Place as a small note below the contact details or call-to-action at the end of the one-pager. |
Tone | Helpful and discreet. |
Example
Mockup image is an example. Please refer to the content above for guidance to fit within your layout.