Purpose:
Leverage platforms (e.g., Facebook, Instagram, X) to reach a broader audience, share success stories, and promote financing options.
Content Approach:
Posts: Short, engaging updates with visuals (e.g., moving trucks, happy families) and CTAs to visit goarmstrong.com/financing.
Stories/Reels: Quick videos or carousels showing the financing process or customer testimonials.
Ads: Targeted campaigns highlighting the 10.99%–16.99% APR and 10-year term, with a focus on affordability.
Tone:
Casual, inspiring, and community-focused, encouraging shares and engagement.
Facebook/Instagram Post
Copy and paste the following text
Text | Ready to move but worried about costs? Armstrong partnered with Acorn Finance to help you pay for your move over time with flexible financing. Get a free estimate and apply today. |
CTA | Visit goarmstrong.com/financing |
Visual Idea | Family unloading a moving truck. |
Disclaimer | TBD |
X Post
Copy and paste the following text
Text | Move now, pay later with a moving loan through Acorn Finance! Pay for your move over time and keep your budget flexible. Get started: goarmstrong.com/financing |
Hashtags | #MovingMadeEasy #ArmstrongMoving #FinancingOptions |
Disclaimer | TBD |
Instagram Story/Reel Script
Copy and paste the following text
Heading | Pay for your move over time – Financing now available! |
Copy | Planning a move? Moving Loans through Acorn Finance help you pay for your upfront moving costs, while keeping your budget flexible for the unexpected. Get your free estimate now! |
CTA | Swipe up to goarmstrong.com/financing |
Visual Idea | Quick montage of moving prep and a happy family. |
Disclaimer | TBD |
Generic Content for Social Channels
Copy and paste the following text
Copy | Don’t let costs stop your move! See if you qualify to financing your move with no impact to your credit score when checking offers. Apply today! |
CTA | Learn More |
Visual Idea | Moving truck with “Affordable Moves” text overlay. |
Disclaimer | TBD |