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Email Content

Updated over 2 weeks ago

Overview
Engage leads at different stages of the customer journey (post-lead creation, post-estimate, or follow-up after inactivity) to encourage financing applications.

Content Approach

  • Post-Lead Email: Introduce financing as an option to make moving affordable.

  • Post-Estimate Email: Present the loan as a solution to cover the quoted cost, with a direct link to apply.

  • Follow-Up Email: Remind inactive leads about financing to rekindle interest.

  • Use personalized subject lines and CTAs to drive applications.

Design Guidelines

Friendly, supportive, and action-oriented, with a focus on solving cost concerns.

Email 1: Post-Lead Creation

Copy and paste the following text onto the webpage

Subject

Make Your Move Affordable with Financing!

Body

Hi [First Name],

Thank you for considering Armstrong for your upcoming move! Did you know you can spread the cost of your move with our Moving Loan, offered through our partner Acorn Finance and lender Upgrade? With rates starting from 10.99% APR for 120/mos.*, you can focus on settling into your new space without worrying about upfront moving costs.

H2

Why Finance Your Move?

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Flexible financing helps you:

  • Avoid large upfront costs – No need to pay everything at once

  • Keep cash on hand – Save your savings for other priorities

  • Lock in a low monthly payment – Fixed 10-year repayment term

  • Simplify your move – One loan covers all your Armstrong moving services

H2

How It Works

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  1. Get an estimate from Armstrong for your move

  2. Apply for financing through Acorn Finance's secure partner platform

  3. Receive a decision within minutes – there's no impact to your credit score when checking your rate

  4. If you're approved by Acorn Finance's Lender partner, your loan will be used to pay Armstrong directly

  5. Make easy monthly payments to your lending partner over time.

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Ready to Get Started?

Copy

Apply now to check your rate – it only takes a few minutes and won’t affect your credit score.

[Check My Rate] (Button)

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FAQs

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Will applying affect my credit score?
No. Checking your rate will not affect your credit. A soft credit pull is used. If you decide to accept a loan, a hard inquiry will be made.
​

Can I use the loan for other expenses?
No. This loan is specifically for Armstrong moving services.
​

What if I’m not approved?
You can still move forward with Armstrong by paying directly. Financing is just one option to make it more affordable.

Disclaimer

Please carefully review the loan terms and conditions provided by the lending partner prior to signing a loan agreement.
​
Loans are subject to credit approval. Home Improvement Loans offered through Upgrade are made by Cross River Bank, Member FDIC, Equal Housing Lender. Upgrade, Inc. (NMLS #1548935) holds licenses in the states listed at upgrade.com/state-licenses and does business under the DBAs listed at upgrade.com/dba.

For loans that charge interest, this rate includes an Autopay APR reduction of 0.5%. By enrolling in Autopay, borrowers' payments will be automatically deducted from their bank account. Selecting Autopay is optional. If you are eligible for credit union membership, you may be required to join a credit union to receive the APR shown. Subsequent charges and fees may increase the cost of the loan. There is no fee or penalty for repaying a loan early. For more information, applicants should refer to the applicable Borrower Agreement and TILA Disclosure.

Loans may be disbursed in one or more advances. These loan terms are estimates based on the assumption that the loan is disbursed in a single advance upon execution of the Borrower Agreement. Actual loan terms may vary depending on, among other things, the exact number of advances, the amount of each advance, and the date on which each advance will occur.
​
*For example, if a borrower receives a $10,000 loan with a 10-year term and a 10.99% Annual Percentage Rate (APR) and the loan is disbursed immediately in 1 advance, the borrower will have a required monthly payment of $138.00.

Email 2: Post-Estimate

Copy and paste the following text onto the webpage

Subject

Your Armstrong Moving Quote + Financing Options

Body

Hi [First Name],

Thank you for requesting a moving estimate from Armstrong! Your quote is ready, and we’re excited to help you plan your move.

Worried about the cost? Moving Loans through Acorn Finance and their lending partners lets you cover all moving expenses so you can pay back your loan over time. Current rates starting at 10.99% APR for 120/mos.*

H2

How It Works:

Copy

  • Ask your Sales Rep for a link to apply for financing.

  • Apply for financing in minutes through the Acorn Finance secure website.

  • If approved, your moving costs are covered, and you repay over time.

H2

Apply for Financing Today

Copy

Questions? Reach out to your Armstrong Sales Rep for more information. Let’s make your move happen!

Disclaimer

Please carefully review the loan terms and conditions provided by the lending partner prior to signing a loan agreement.
​
Loans are subject to credit approval. Home Improvement Loans offered through Upgrade are made by Cross River Bank, Member FDIC, Equal Housing Lender. Upgrade, Inc. (NMLS #1548935) holds licenses in the states listed at upgrade.com/state-licenses and does business under the DBAs listed at upgrade.com/dba.

For loans that charge interest, this rate includes an Autopay APR reduction of 0.5%. By enrolling in Autopay, borrowers' payments will be automatically deducted from their bank account. Selecting Autopay is optional. If you are eligible for credit union membership, you may be required to join a credit union to receive the APR shown. Subsequent charges and fees may increase the cost of the loan. There is no fee or penalty for repaying a loan early. For more information, applicants should refer to the applicable Borrower Agreement and TILA Disclosure.

Loans may be disbursed in one or more advances. These loan terms are estimates based on the assumption that the loan is disbursed in a single advance upon execution of the Borrower Agreement. Actual loan terms may vary depending on, among other things, the exact number of advances, the amount of each advance, and the date on which each advance will occur.
​
*For example, if a borrower receives a $10,000 loan with a 10-year term and a 10.99% Annual Percentage Rate (APR) and the loan is disbursed immediately in 1 advance, the borrower will have a required monthly payment of $138.00.
​

Email 3: Follow-Up for Inactive Leads

Copy and paste the following text onto the webpage

Email 2: Post-Estimate

Copy and paste the following text onto the webpage

Subject

[First Name], Don’t Miss Out on Your Stress-Free Move!

Body

We haven’t heard from you in a while, but we’re still here to help with your move! With Moving Loan through Acorn Finance's marketplace of lenders, you can cover your moving costs with affordable monthly payments. Rates starting at 10.99% APR for 120/mos.*

H2

Why Wait?

Copy

  • Ask for a link from your Sales Rep.

  • Apply for financing in minutes with no impact to your credit score when checking rates.

  • Move with confidence and keep your budget flexible for the unexpected

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Explore Financing Options Today

Copy

Questions? Reach out to your Armstrong Sales Rep for more information. Let’s make your move happen!

Disclaimer

Please carefully review the loan terms and conditions provided by the lending partner prior to signing a loan agreement.
​
Loans are subject to credit approval. Home Improvement Loans offered through Upgrade are made by Cross River Bank, Member FDIC, Equal Housing Lender. Upgrade, Inc. (NMLS #1548935) holds licenses in the states listed at upgrade.com/state-licenses and does business under the DBAs listed at upgrade.com/dba.

For loans that charge interest, this rate includes an Autopay APR reduction of 0.5%. By enrolling in Autopay, borrowers' payments will be automatically deducted from their bank account. Selecting Autopay is optional. If you are eligible for credit union membership, you may be required to join a credit union to receive the APR shown. Subsequent charges and fees may increase the cost of the loan. There is no fee or penalty for repaying a loan early. For more information, applicants should refer to the applicable Borrower Agreement and TILA Disclosure.

Loans may be disbursed in one or more advances. These loan terms are estimates based on the assumption that the loan is disbursed in a single advance upon execution of the Borrower Agreement. Actual loan terms may vary depending on, among other things, the exact number of advances, the amount of each advance, and the date on which each advance will occur.
​
*For example, if a borrower receives a $10,000 loan with a 10-year term and a 10.99% Annual Percentage Rate (APR) and the loan is disbursed immediately in 1 advance, the borrower will have a required monthly payment of $138.00.

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