Why videos matter (a lot)
Videos are one of the highest-effort pieces of content you can create for local SEO, which is exactly why they work so well. Most businesses don’t take the time to do them. By enabling videos in Paige, you instantly stand out from the pack while Google rewards you with more visibility.
Paige automatically:
Uses images from your Google Business Profile and images you upload to Paige
Creates slideshow-style videos
Adds AI voiceovers, background music, text, animations and more that explain your business using your target keywords
Publishes those videos for you online
Where your videos can be published
Paige can publish your videos to:
Google Business Profile (minimum recommendation) - these will appear in the Images/media section at the top
YouTube (highly recommended) - these will appear as either videos or shorts, depending on which format you select.
Facebook - these will appear on your FB business page
Instagram - these will appear on your Instagram page
LinkedIn - these will appear as posts on your business's LinkedIn page.
👉 At the very least, you should enable publishing to your Google Business Profile but YouTube is very important and helpful for AI SEO.
Why YouTube is extremely important
If you don’t have a YouTube channel yet, you can create one here:
https://support.google.com/youtube/answer/1646861?hl=en
You should absolutely allow Paige to publish videos to YouTube because:
Google gives massive SEO authority to businesses that publish on YouTube
Paige automatically links back to your website and Google Business Profile in the YouTube video description
YouTube is the second-largest search engine after Google Search/Maps
Your competitors are very likely not publishing videos there — meaning more leads and online authority for you.
What the Video Settings Mean
The following video settings live under "Advanced Settings" on the video automation tab and can mostly be changed before or after a video is generated.
Format: You can choose between Vertical and Horizontal videos, and you can change this setting after a video has been created, allowing you to preview it in both formats and select the one you prefer. We suggest Vertical formats for the best results. Whichever format you have selected will be published to each channel once you generate/approve a video.
Use B-Roll: With this setting enabled (it's disabled by default), Paige can create B-roll-style images to include in your video, helping enhance it and show graphics for things mentioned in the video that you didn't have good-fit pictures for. Be careful when using b-roll images, as they may create content that misrepresents your business, which can cause customer issues later if they visit you and it's not what they expected. Paige will only use up to 2 b-roll images per video. If this is disabled before you generate a video, no B-roll will be added until your next video is created, as Paige cannot retroactively add B-Roll.
Text Overlay: Paige can write punchy text and overlay it on your videos at the right time, based on what the voiceover "actor" is saying. You can edit, remove, and add more on the video editing screen if needed.
Image Effects: This setting allows Paige to add after-effects to images to make them more polished and interesting (without materially adjusting them), as well as add nice transitions between videos.
Logo Watermark: This setting places the business's logo in the top-right corner within a white-background circle for an extra-polished look.
Intro Logo Animation: This setting flashes the business's logo on screen the first time the voiceover "actor" says the business name. Paige automatically removes backgrounds from logos to improve video appearance.
Background Music: This feature adds background music to videos that gets louder as the video progresses and then slowly tapers off near the end. By default, Trust Paige is selected. Trust Paige lets Paige choose the best background music for your videos based on the type of business you select. Each time you create a video, Trust Paige picks one of the background songs at random from the options you selected for that business. If you have multiple businesses, you may notice different music choices for each one, since the selection is based on the industry. For example, a medspa will want different background music than a roofer.
Voices: This setting lets you choose which voiceover "actor(s)" should record the voiceover scripts for each video. If Trust Paige is selected, Paige will randomly select one of the more popular voices each time she makes a video. You can click the little play icon on the left of the Voices dropdown to preview each voice and multi-select the ones you like if you'd prefer to have more control over the voices used.
How to Edit Your Videos
Paige lets you edit videos before they go live. Follow these steps:
Go to the "Automations" Tab in Paige, then select "Automate Videos"
Scroll Down To Find the Video You Want to edit and click the pencil icon (bottom right of the video preview).
In the edit video popup, you can:
Change, generate, or upload images, as well as remove them.
Edit or regenerate the narration script or make small text changes, including adding emotions or notes for the voiceover "actor" by putting it inside [ ] directly in front of the text or sentence you want changed, such as "[short pause] Give us a call today!" (see full list of voiceover adjustment options below)
Modify and remove the overlay text and text on the ending slide
Change the voiceover artist used
Change the background music used
Change the timing of all images/scenes/text overlays
As you make changes on this screen, they will update in near real time, so you can continue to preview them.
Customizing narration & pronunciation
You can fully control how Paige writes scripts and pronounces words using the “Train Paige” feature at the top of this tab. This is mostly helpful in scenarios where AI does not know how to pronounce a business name or a city name. The following is an example Train Paige note that you can modify to best handle this. Simply swap "Louisville" with the word or words that Paige is having a hard time saying:
When you're writing the script, instead of writing Louisville by itself, always include the proper <phoneme> tags so that the voiceover can say it exactly how people very familiar with the word would. For example, if you were to say "Please pass the Worcestershire sauce", instead you'd write it: "Please pass the <phoneme alphabet='ipa' ph='ˈwʊstəʃər'>Worcestershire</phoneme> sauce." Take your time to get this right since it's very important.
You can use the following script modifiers immediately before a word or sentence to adjust exactly how the voiceover artist sounds:
Emotions:
[curious],[crying],[mischievously],[sad],[happy],[excited],[angry],[nervous].Delivery Direction:
[whispers],[shouts],[softly],[loudly],[rushed],[slows down],[deliberate],[rapid-fire].Human Reactions:
[laughs],[laughs harder],[clears throat],[sighs],[breathes],[gasp].Pacing & Timing:
[pause],[continues after a beat],[stammers],[drawn out],[repeats],[timidly].Emphasis:
[emphasized],[stress on next word],[understated].Accents:
[American accent],[British accent],[French accent],[Australian accent],[German accent].
Important Notes
Your account must have at least 5 images for Paige to make a video that hasn't been used yet.
The video description is used on YouTube, Facebook, and Instagram, but not on Google or LinkedIn.
The video preview on the approval screen might take up to 30 seconds to load, depending on your internet speed. If you're on a weak cellular network, it may take longer.
You must be an Owner user on the YouTube channel you're trying to connect. Manager access will not suffice due to a limitation in the Google/YouTube API.
The Video Title only goes to YouTube
Paige will determine the right category to publish videos on for each connected channel based on the format (shorts, videos, etc., based on horizontal vs. vertical format).
Once you download a video, it can no longer be edited
As you add or remove images, Paige automatically adjusts timing to stay under Google’s 75mb file size restriction.
You cannot edit video timings to exceed the duration of the voiceover Paige created.
If you don’t want certain images to be used for videos, go to the Images tab (found in the top-right profile menu) and unselect “Use for videos” on the images you want to exclude.
Need Help?
If you have any questions or run into issues, feel free to reach out via live chat. We’re happy to help! 🚀