Like a human marketer, you can train Paige to perform tasks exactly how you'd like so she perfectly matches your preferred brand voice, style, and secret sauce.
However, the most important thing to understand is this:
You usually do NOT need to train Paige.
Paige is already trained to generate SEO-optimized content using industry best practices. By default, Paige automatically uses:
Your keywords
Your target cities
Information it learned from your website
Context from the image used in the post
Data learned from analyzing millions of datapoints across the thousands of Google Business Profiles Paige is actively managing.
Because of this, you should only add training notes if you want Paige to behave differently than its default behavior.
When You Should Add Training Notes
You should only add training notes when you want Paige to change something specific about the content it creates.
Examples include:
Changing how posts start or end
Adding hashtags
Writing in multiple languages
Adjusting how Paige responds to reviews
Controlling the style of images
Changing how Paige says different words in videos
If Paige’s content already looks good to you, there is no need to train it further.
Avoid Adding Too Many Training Notes
Adding too many notes can actually make Paige perform worse.
Why? Because:
Paige already follows SEO best practices automatically
Repeating instructions Paige already knows can confuse the AI
Conflicting instructions may lead to unexpected results
AI still struggles to follow extremely detailed instructions, so as you add more, there's more of a risk the AI will forget to follow some of what you asked, since it may struggle to remember your instructions on top of its default ones as it's creating content.
Best practice:
Start with zero or very few training notes, then add more only if you notice something you want to change.
How Paige Learns About Your Business
Paige creates content using several sources of information:
Source | What Paige Uses It For |
Your Website | Understanding your business services, details, and how you market yourself currently. |
Keywords & Target Cities | Local SEO optimization |
Image Used in the Post | Context for what the content should describe/talk about |
Personality Settings | Tone and writing style |
Millions of Google data points | Understanding what Google currently prefers |
You can view the information Paige learned from your website in the Website Data tab inside the Train Paige popup. This helps you understand what Paige already knows about your business.
Important: How Paige Reads Training Notes
One key thing to understand is how Paige processes training notes.
Paige reads the training note before each task.
However, Paige does not always know what it did last time.
Because of this, you cannot instruct Paige to sometimes do something and sometimes not.
❌ Incorrect Example
"Only add hashtags sometimes."
✔ Correct Example
"50% of the time include hashtags and 50% of the time do not include hashtags."
Paige will then randomly decide each time it performs a task.
Types of Content You Can Train Paige On
You can customize how Paige behaves in the following areas. Click each one to learn more as well as to see explain Train Paige notes for that category.
Posts
Posts
Post training notes allow you to control:
How posts start
How posts end
Tone and writing style
Hashtags
Language
Structure
Example Posts Training Notes
End all posts with #bestrooferinLosAngeles
I'm in a bilingual city so with a 50% probability write the post in English and 50% probability write it in Spanish.
Write my posts in English and then Spanish underneath the English version.
Whenever referencing our business name, don't call us John's Plumbing LLC, just call us John's Plumbing.
Review Replies
Review Replies
By default, Paige already:
Addresses the customer by name (if available)
Responds differently to positive and negative reviews
References the details mentioned in the review
You should only add training notes if you want Paige to respond in a specific way.
Example Review Replies Training Notes
End all positive review replies by saying "We can't wait to serve you again soon." and end all negative review replies by saying "Please call and ask for Taylor during regular business hours at (123) 123-1234 so we can make things right."
Make sure to include at least one important SEO keyword for a roofer in your reply if you can do so in an organic sounding way.
FAQs
FAQs
FAQ training notes control how questions and answers are written. You must let Paige know if you want the change done on questions or answers.
Example FAQs Training Note
When answering questions, answer by saying "The name of the business can do this" instead of saying "we can."
When answering questions, never mention a guarantee.
Images
Images
This section controls the type of AI images Paige generates. You can Train Paige to create images in certain styles, like infographic, cartoon, comic book, etc., and to include CTA text over the image. Note, if you want Paige to include text, you need to tell it to override its previous instructions, as seen in the last example below.
Example Images Training Notes
This is a residential roofing business, so the picture must represent a roofing job on a home, not a commercial project.
We mostly serve Hispanic customers, so the people in the images should look Hispanic.
Forget everything I told you about making a photo, I actually want an infographic design made.
Make the image in the style of an infographic.
Ignore my other instructions around not including text and actually put a big CTA text over the picture saying where it doesnt cover anything important saying one of "#1 Burger in LA" or "Best Fries In Town" or "50% OFF Fridays" or "Come For Happy Hour" or "Finger Lickin' Good". I don't care which one you use, just pick one at random. Also figure out the best design style for that text so it looks good on the image.
This helps make your images better match your audience and services.
Service Descriptions
Service Descriptions
This section controls how Paige writes service descriptions.
Example Service Descriptions Training Note
Make service descriptions four sentences long and start with "We".
End your service description with "Call for more info about this service."
Suggested Reviews
Suggested Reviews
This section controls the reviews Paige suggests your customers write when using the review request tool.
Example Suggested Reviews Training Notes
Never mention a specific service that was offered.
Include one typo.
These tweaks can make reviews feel more natural and authentic and exactly like the style of reviews you want to receive.
Video Narration
Video Narration
This controls how Paige writes the script for automated videos.
You can adjust things like:
Tone
Style
Hooks
Closing statements
Pronunciation fixes
Example Video Narration Training Notes
Whenever writing Merchynt, spell it Mer-chant so the voiceover artist pronounces it correctly.
Start with a crazy attention-grabbing sentence and end with "Come on
down today!"
Make it sound like rock song lyrics.
Video Description
Video Description
This section controls the YouTube description for your automated videos. Paige already writes these using SEO best practices, but you can add extra elements.
Example Video Description Training Note
Include "Check out our Facebook page for special events" near the bottom of the description.
What To Do if Paige Isn't Listening To Your Training Note
Sometimes a note may conflict with Paige’s core logic. If this happens, try starting the instruction with:
No matter what else I told you about this...
Example:
No matter what else I told you about this, always end posts with #BestRoofingCompany.
This forces Paige to prioritize that instruction and ignore its conflicting default settings.
Final Tips for Best Results
✔ Use as few training notes as possible
✔ Only add notes to fix something you don’t like
✔ Put notes in the correct content category since Paige does not look at post training notes when replying to reviews, for example.
✔ Use clear instructions
✔ Use percentage instructions for variability
✔ Training Paige modifies the way content is written, not how often it's written.
Remember: Paige’s default behavior already follows Google SEO best practices, which continuously update based on performance across thousands of business profiles.
✅ Need help setting up your Train Paige settings?
Our team is happy to assist. Just reach out through live chat and we’ll guide you step-by-step.