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Target Your Ideal Audience

Reach new customers using MNTN Matched, which automatically builds a high-quality prospecting audience based on your business.

Overview

Target your ideal audience using MNTN Matched. This prospecting approach uses real-world consumer data and AI to find households most likely to engage with your brand.

Your audience is automatically created based on your business profile. You can refine it by adding or removing attributes and specifying locations.

Why it matters

  • Reach the right households
    MNTN Matched helps you connect with people who are actively researching, browsing, or showing intent related to your products or services.

  • Simplify targeting
    Instead of choosing networks or complex segments, you define who you want to reach. MNTN handles where and how your ads are delivered.

  • Scale with confidence
    As your campaign runs, MNTN continuously optimizes delivery to improve reach and performance.

Before you begin

You’ll need:

  • A clear understanding of your ideal customer

  • Key products or services you want to promote

  • Optional geographic targeting if you want to focus on specific regions

Steps

  1. From campaign setup, scroll down to Target your ideal audience.

  2. Review your recommended audience attributes.

    MNTN automatically builds a prospecting audience based on your business details. This audience includes intent signals, interests, and behavioral attributes related to your industry.

    You do not need to start from scratch.

  3. Add or remove audience attributes.

    You can:

    • Click Add attribute(s) in the top right to further refine your audience

    • Hover over an attribute and click x to remove it and expand reach

      💡 Pro Tip: Start broader if you’re unsure. The platform will optimize delivery as performance data builds.

  4. Set your location targeting (optional)

    • If no location is selected, your campaign will run nationwide.

    • If your business serves specific regions, click Add location in the bottom left to focus delivery.

      You can target:

      • Local markets

      • Regional areas

      • National coverage

    Your campaign will use this audience to prospect for new customers.

What happens after launch

MNTN automatically:

  • Optimizes delivery within your audience

  • Expands into high-performing inventory

  • Continuously improves reach and efficiency

You can return to your campaign anytime to update your targeting.

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