Overview
Your Reporting dashboard highlights the most important metrics to help you understand how your TV campaign is performing.
Because CTV works differently from other digital channels, these metrics focus on reach, visibility, and long-term impact rather than immediate clicks or conversions. Understanding what each metric means will help you measure success with confidence and make smarter decisions over time.
Why it matters
Why it matters
Build confidence in your results
Know what your campaign is achieving and how your investment is driving visibility.Understand how TV drives growth
Learn how reach and frequency build awareness and influence future customers.Make informed decisions
Use your reporting to decide when to adjust, scale, or expand your campaigns.
Key Metrics
Spend
How much of your campaign budget has been used so far.
Why it matters: spend shows how quickly your campaign is delivering. Consistent pacing means your ads are reaching your audience as expected.
What good looks like: steady spend over time. Large fluctuations may be normal early on as your campaign ramps.
Impressions
The number of times your commercial has been shown on TV or streaming platforms.
Why it matters: more impressions increase visibility and help your audience recognize your brand.
What good looks like: impressions should grow consistently as your campaign runs. Higher impressions typically mean broader exposure.
Households Reached
The number of unique households that have seen your ad.
Why it matters: this shows how many potential customers you are reaching. Household reach is one of the most important indicators of campaign success.
What good looks like: growth in households over time. Expanding reach helps build awareness and future demand.
Cities and Locations
Where your ads are delivering geographically.
Why it matters: this helps you understand which regions are responding and where your audience is most active.
What good looks like: delivery in the locations you selected, along with insights that may reveal new growth opportunities.
Keywords and Audience Signals
Insights that show which audience attributes and behaviors are associated with your campaign delivery.
Why it matters: these signals help you learn more about your customers and refine future targeting.
What good looks like: patterns that align with your business goals and customer profiles.
Evaluate Success
TV campaigns focus on long-term brand growth, not instant results. Strong performance usually looks like:
Steady reach and impressions
Consistent delivery over time
Expansion into new households and regions
Clear audience insights that guide future campaigns
As your campaign continues, these signals become stronger and more actionable.
Next Steps
After reviewing your metrics, you can:
Continue running your campaign to build reach
Adjust your targeting or locations
Increase your budget to scale successful campaigns
Apply insights to future marketing strategies