Overview
After your pixels are installed and verified, MNTN Reporting includes metrics that help measure website visits and conversion activity connected to your campaigns.
To find it, click on the Reporting tab.
Pixel metrics appear in Reporting within the Site Visits and Conversions tiles.
Definitions
Visit metrics
Metric | Definition |
Verified Visits | After 21 days live, raw site visits convert to Verified Visits.
A Verified Visit is a site visit that occurs after exposure to your MNTN ads. |
Conversion metrics
Metric | Definition |
Conversions | Conversions measure completed conversion activity on your website. |
Conversion Rate | Conversion Rate measures the relationship between conversions and campaign activity. |
CPA | CPA represents cost per acquisition. |
ROAS | ROAS represents return on ad spend. |
Fix It
Reporting metrics may not appear if:
Campaign data is still processing
A selected reporting phase has not completed yet
Pixels are not installed or verified
đĄ Pro Tip: Click on the Site visits and Conversions tiles and then click Install pixels â to unlock these metrics in Reporting.