Total Audience Size Composition
The Total Audience Size shows the total unique households based on the audience segments you choose when Building Your Audience. The total size will adjust in real time as you include, exclude, and narrow different audience segments, including the below:
MNTN Matched
Interests
CRM
Site Visitors
Location
Narrowed “and also” statement Segments
Total Audience Size Considerations
Your Total Audience Size will include all unique households, even those that may not be available to reach on Connected TV. However, your ad will only serve on our Living Room Quality™️ inventory.
💡 Note: To track your campaign's reach, we offer an Audience Reach widget that shows the Total Reach and Current Reach for the past 7 days based on your budget and audience viewership.
Audience Strategy
Ensure your selected MNTN Matched, Interest, CRM, Site Visitors, and Location segments align with your business' targeting goals for your campaign.
There are many more Audience Strategy: Best Practices and Considerations to consider when building and choosing your audience. Your MNTN rep is the best resource to help plan your budget against your audience reach.
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