Learn how to easily upload your ads using MNTN's Creative Setup to get your campaigns up and running smoothly.
For more information on utilizing the feature, check out the information below.
Creative Setup Definitions
Name | Description |
Creative |
Creative refers to your ads, either TV commercials or Multi-Touch ads, depending on the context.
|
TV Commercial |
TV commercial refers to your ad that is served across TV Networks. You may see this referred to as Video Creative in the platform.
|
Multi-Touch Group |
A Multi-Touch group is a set of Multi-Touch ad sizes, either dynamic or static.
|
Creative Group |
If your campaign only runs with TV commercials, a creative group refers to an uploaded TV commercial and its appended tracking parameters.
If you choose to leverage MNTN Multi-Touch within your campaign, a creative group refers to a TV commercial, its associated Multi-Touch group, and the appended tracking parameters.
|
Tracking Parameters |
A string of third-party parameters is used to monitor and analyze the effectiveness of your MNTN campaign.
|
Campaign Shell |
A campaign shell refers to the campaign you're editing. It includes an Audience tab, Budget & Goal tab, Creative tab, and Review & Launch tab.
|
Creative Group Weighting |
MNTN's weighting feature determines the percentage of users or households that will be served that creative group if running with multiple creative groups within your campaign shell.
|
Static Ad Group |
A Static Ad Group is a set of static Multi-Touch ad sizes.
|
Uploading TV Commercials with MNTN's Creative Setup
Uploading a New TV Commercial
1️⃣ Begin on your campaign shell's Creative step.
2️⃣ You'll be immediately prompted to select a blue + Add Group button.
3️⃣ A new pop-up window named New Creative Group will appear once clicked.
4️⃣ Select the + within the box associated with Video Creative.
5️⃣ You'll be brought to a new page within the window named Select from My TV Videos. Select the blue Upload New button in the top-right corner of the screen.
7️⃣ A new pop-up window will appear named Upload Video, where you'll have three options for upload:
Drag-n-Drop: Drag your TV commercial file onto the page to upload.
Choose File: Navigate through your computer's files, then select your TV commercial's file for upload.
Dropbox: Upload your TV commercial file directly from your Dropbox account.
8️⃣ Once uploaded, you will be navigated back to the Select from My TV Videos window. The new TV commercial will appear as a line item. Select the blue + Add to Group button to apply the TV commercial to the creative group.
9️⃣ Input your third-party tracking parameters when prompted. Once entered, click the blue Done button.
💡 Note: A Visit URL is required, but Visit Tracking and Impression Tracking are only necessary if you want to send data to third-party platforms.
1️⃣0️⃣ You'll be navigated back to the New Creative Group window. Click on the pencil icon to name your TV commercial.
1️⃣1️⃣ Should it be applicable, upload your MNTN Multi-Touch ads. Otherwise, if only running with TV commercials, select the green Done button to attach the creative group to your campaign shell.
1️⃣2️⃣ After attaching all your desired creative groups to the campaign shell, you'll need to define the creative weighting for each group.
💡 Note: Once your creative group is uploaded, you'll be able to preview your video creative from the Creative Groups page, seen on the Creative step of your campaign shell, simply by clicking on the TV commercial.
Attaching a Previously Uploaded TV Commercial
1️⃣ Begin on your campaign shell's Creative step.
2️⃣ Select the blue + Add New button.
3️⃣ You'll be brought to a new page within the window named Select from My TV Videos.
4️⃣ Find the line item for the TV commercial you wish to apply to this creative group. The status should read Ready. Select the blue + Add to Group button on that line item.
6️⃣ A drawer will appear where you must input your third-party tracking parameters when prompted. Once entered, click the blue Done button.
💡 Note: A Visit URL is required, but Visit Tracking and Impression Tracking are only necessary if you want to send data to third-party platforms.
7️⃣ Should it be applicable, upload your MNTN Multi-Touch ads. Otherwise, if only running with TV commercials, select the green Done button to attach the creative group to your campaign shell.
Duplicating a TV Commercial Already Attached to a Campaign
1️⃣ Begin on your campaign shell's Creative tab.
2️⃣ Select the blue + Add New button.
3️⃣ You'll be brought to a new page within the window named Select from My TV Videos.
4️⃣ Find the line item for the TV commercial you wish to apply to this creative group. Select the blue + Add to Group button on that line item.
5️⃣ A pop-up window named Duplicate Creative will appear. Rename your TV commercial and hit the blue Done button.
6️⃣ A drawer will appear where you must input your third-party tracking parameters when prompted. Once entered, click the blue Done button.
💡 Note: A Visit URL is required, but Visit Tracking and Impression Tracking are only necessary if you want to send data to third-party platforms.
Weighting Your Creative Groups
Once all your desired creative groups are attached to your campaign shell, you'll need to define each creative group's weighting.
💡 Note: You must always define your creative group's weighting, whether it be 0% or 100%. Your creative groups' combined weighting must total 100%.
1️⃣ Navigate to your campaign shell's Creative step.
2️⃣ Select the blue % Adjust Weighting button in the top-right corner of your campaign shell's Creative tab.
3️⃣ A drawer named Adjust Weighting will appear. Find the Weight % box associated with your creative group. Define that creative group's weight within this box.
4️⃣ Repeat step 3 for all creative groups you'd like to be live.
5️⃣ Once complete and all creative group's weightings total 100%, select the green Save button in the bottom right corner.
💡 Note: Should you choose to run with MNTN Multi-Touch, the defined weighting will apply to the TV commercial and the associated Multi-Touch group.
Editing Creative Groups
Your team can always make simple adjustments to your creative groups, pre- or post-launch. Depending on your team's needs, follow the steps outlined below.
🧠 Pro Tip: We don't recommend editing groups once live as it can muddy the performance data seen in your reporting. Instead, we recommend uploading a new creative group with desired changes for the most accurate reporting.
Edit Your Creative's Naming Convention within Your Creative Group
Perhaps your team wants to refresh your creative naming convention across all of your creative groups; edit your creative group's naming conventions by completing the following steps:
1️⃣ Navigate to the campaign shell's Creative step.
2️⃣ Find the square associated with the creative group you wish to edit. Click the kebab menu on that square.
3️⃣ Select Edit Group from the dropdown menu. The New Creative Group window will appear.
4️⃣ If updating the TV commercial's naming convention, click the pencil icon next to the TV commercial's previous naming convention.
5️⃣ Make your desired edits.
6️⃣ Hit enter.
7️⃣ Hit the green Done button in the bottom-right corner.
Replace a Creative within the Creative Group
If your team made a minor tweak to your ad, like adjusting a logo's size or misspelled word, and you wish to keep your reporting consistent, replace the creative within the creative group:
1️⃣ Navigate to the campaign shell's Creative step.
2️⃣ Find the square associated with the creative group you wish to edit. Click the kebab menu on that square.
3️⃣ Select Edit Group from the dropdown menu. The New Creative Group window will appear.
4️⃣ If replacing the TV commercial, click the kebab menu seen underneath the ad.
5️⃣ Select Replace Creative from the dropdown menu.
6️⃣ You'll proceed in one of two ways:
🧠 Pro Tip: If you are running with MNTN Multi-Touch and are planning on replacing both creatives within the creative group, we recommend you create a net new creative group.
Edit Your Creative Group's Tracking Parameters
Your team may want to adjust the UTM parameters and change the Visit URL of your ads. If so, complete the following steps:
1️⃣ Navigate to the campaign shell's Creative step.
2️⃣ Find the square associated with the creative group you wish to edit. Click the kebab menu on that square.
3️⃣ Select Edit Group from the dropdown menu.
4️⃣ The New Creative Group window will appear. Select the blue Set Tracking & Params button in this window's top-right corner.
5️⃣ The Edit Tracking Parameters drawer will appear. Make the needed changes to your third-party tracking parameters from this drawer.
6️⃣ Click the blue Done button in the bottom-right corner of the drawer.
7️⃣ You'll be navigated back to the New Creative Group window. Select the green Done in the bottom-right corner of this window.
Deleting Creative Groups
Though there is no limit to the number of creative groups within a campaign shell if your team constantly rotates creatives in and out, the campaign shell can begin to feel flooded with creative groups.
Easily clean up your campaign shell by deleting creative groups:
1️⃣ Navigate to your campaign shell's Creative step.
2️⃣ Find the creative group you wish to delete. Select the kebab menu associated with the creative group.
3️⃣ Select Delete Group from the dropdown menu.
4️⃣ If the creative group is weighted at 0%: a pop-up window will appear prompting you to select Yes or No. Selecting Yes will delete the creative group from your campaign shell.
If the creative group is weighted 1%+: the Adjust Weighting drawer will appear. Readjust your creative groups' weightings, then hit the green Save button in the bottom-right corner of the drawer when complete.
💡 Note: The removed creative will continue to be reflected in historical reporting, and any removed creative will still be available for future use in your My Creative library.
Understanding Your Creative Group Status
To set your creative group live, your uploaded ads will undergo status changes after the upload by our automated creative approval process:
Analyzing
Ads in the Analyzing stage require all creatives to undergo our automated creative approval process after upload.
💡 Note: Check out our Creative Tracking Collection for details on implementing your tracking parameters.
Rejected
Our automated creative approval process reviews all creatives before they are served to ensure they comply with our Creative Content Guidelines. If your creatives are rejected, please ensure they do not breach MNTN's Creative Content Guidelines.
Ready
Once your creatives have been approved and are in the Ready stage, you can set your ads live by assigning a weight to your creative group.
MNTN Multi-Touch
MNTN Multi-Touch helps you extend your TV messaging across devices, increasing visibility and creating a cohesive brand story. Pairing your TV ads with Multi-Touch Ads enhances your cross-channel presence, builds brand awareness, and keeps you top of mind.
To learn more about MNTN Multi-Touch, click here.
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