MNTN's Creative Setup accelerates the campaign build process, simplifying onboarding for both TV and if desired, Multi-Touch ads.
Check out the Using MNTN's Creative Setup article for a more in-depth review of how to use the feature.
To get started, please review the information below.
Creative Setup Definitions
Name | Description |
Creative |
Creative refers to your ads, either TV commercials or Multi-Touch ads, depending on the context.
|
TV Commercial |
TV commercial refers to your ad that is served across TV Networks. You may see this referred to as Video Creative in the platform.
|
Multi-Touch Group |
A Multi-Touch group is a set of Multi-Touch ad sizes, either dynamic or static.
|
Creative Group |
If your campaign only runs with TV commercials, a creative group refers to an uploaded TV commercial and its appended tracking parameters.
If you choose to leverage MNTN Multi-Touch within your campaign, a creative group refers to a TV commercial, its associated Multi-Touch group, and the appended tracking parameters.
|
Tracking Parameters |
A string of third-party parameters is used to monitor and analyze the effectiveness of your MNTN campaign.
|
Campaign Shell |
A campaign shell refers to the campaign you're editing. It includes an Audience tab, Budget & Goal tab, Creative tab, and Review & Launch tab.
|
Creative Group Weighting |
MNTN's weighting feature determines the percentage of users or households that will be served that creative group if running with multiple creative groups within your campaign shell.
|
Static Ad Group |
A Static Ad Group is a set of static Multi-Touch ad sizes. |
Understanding Your Creative Group Status
To set your creative group live, your uploaded ads will undergo status changes after the upload by our automated creative approval process:
Analyzing
Ads in the Analyzing stage require all Video and Multi-Touch creatives to undergo our automated creative approval process after upload.
💡 Note: Check out our Creative Tracking Collection for details on implementing your tracking parameters.
Rejected
Our automated creative approval process reviews all creatives to ensure they comply with our Creative Content Guidelines before serving on networks and exchanges. If your creatives are rejected, please ensure they do not breach MNTN's Creative Content Guidelines.
Ready
Once your creatives have been approved and are in the Ready stage, you can set your ads live by assigning a weight to your creative group.
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