MNTN's Creative Setup accelerates the campaign build process, simplifying onboarding for both TV and, if desired, Multi-Touch ads.
Check out the Using MNTN's Creative Setup article for a more in-depth review of how to use the feature.
To get started, please review the information below.
Creative Setup Definitions
Name | Description |
Creative |
Creative refers to your ads, either TV commercials or Multi-Touch ads, depending on the context.
|
TV Commercial |
TV commercial refers to your ad that is served across TV Networks. You may see this referred to as Video Creative in the platform.
|
Multi-Touch Group |
A Multi-Touch group is a set of Multi-Touch ad sizes, either dynamic or static.
|
Creative Group |
If your campaign only runs with TV commercials, a creative group refers to an uploaded TV commercial and its appended tracking parameters.
If you choose to leverage MNTN Multi-Touch within your campaign, a creative group refers to a TV commercial, its associated Multi-Touch group, and the appended tracking parameters.
|
Tracking Parameters |
A string of third-party parameters is used to monitor and analyze the effectiveness of your MNTN campaign.
|
Campaign Shell |
A campaign shell refers to the campaign you're editing. It includes an Audience tab, Budget & Goal tab, Creative tab, and Review & Launch tab.
|
Creative Group Weighting |
MNTN's weighting feature determines the percentage of users or households that will be served that creative group if running with multiple creative groups within your campaign shell.
|
Static Ad Group |
A Static Ad Group is a set of static Multi-Touch ad sizes. |
Understanding Your Creative Group Status
To set your creative group live, your uploaded ads will undergo status changes after the upload:
Incomplete
Ads in the Incomplete stage require completing the Tracking Parameters section or should have elected to run with it, a Multi-Touch group. Complete either of these steps to push your creative group to the In Review stage.
💡 Note: Check out our Creative Tracking Collection for details on implementing your tracking parameters.
In Review
After completing your tracking details, your creative group enters the In Review stage. Our Support Team manually reviews all creatives to ensure they comply with our Creative Content Guidelines before serving on networks and exchanges.
🧠 Pro tip: Need to expedite your creative review? Contact the MNTN Support team to expedite your creative review within business hours.
Approved
Once Approved, your creative group is ready to push live. Adjust your creative group's weighting to your liking.
Ready
Once your creatives have been linked and are in the Ready stage, you can set your ads live by assigning a weight to your creative group.
Live
If your creative group reads Live, your creative group is being served to your targeted users. You can monitor its performance and success directly from the reporting dashboard. You can adjust the weighting to this creative group at any point.
Queued
If you have leveraged the Replace Creative feature and applied the new creative to the campaign, you will see the creative group's status as Queued until it has been reviewed and approved.
Once the new ad is approved, it immediately takes over as the Live Creative and you have successfully replaced the creative. If the ad set is weighted then it will automatically go live. If not, it will go live once you weight that ad set over 0%.
Ended
When your creative group reads Ended, your creative group is no longer being served to your targeted users. This signals that your campaign's flighted budget has ended.
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