Powered by AI and machine learning, your domain and creative review process will be quicker than ever. Upon upload, MNTN's automated approval system will immediately begin to analyze your creatives for approval.
In this article, we will review:
Creative Review Process
✅ Once you upload your creatives, our automated approval process begins immediately.
✅ Our AI and Machine Learning technology will quickly analyze your content based on the following requirements:
All creative content across both TV Commercials and Multi-Touch assets must be in accordance with MNTN's Creative Content Guidelines.
Uploaded TV commercials must match the Technical Specs and File Requirements for TV Commercials,
Uploaded Static Multi-Touch assets must match the File Requirements for Multi-Touch
✅ It typically takes a few minutes for your creatives to complete the analysis process. Once your creatives have been analyzed, they will either be approved or rejected.
✅ You will be notified with an in-app popup notification once your creative has been approved or rejected.
✅ All creatives will be assigned a status and a Creative Feedback value. This can be accessed from your Creative Library or from the Creative section of the attached Campaign.
💡Note: The creative analysis happens in the background, so you can navigate through the UI while the creatives are analyzed.
Approved Creative
✅ All approved creative will have a "Ready," "Attached," or "Live" Status
✅ Approved Creative Feedback will be labeled as "Approved"
✅ The Creative Review card will note that the "Creative follows best practices"
✅ Approved creative can be attached to your Campaigns and the creative weighting can be applied.
💡Note: All Approved Creatives that are duplicated and unedited will be automatically approved
Rejected Creative
❌ Failing the analysis against the Creative Content Guidelines or Technical File Requirements will result in an immediate rejection of your creatives and will require you to edit and reupload your assets
❌ If your creative is rejected, you’ll be notified through the in-app bell notification icon, and an email that will provide additional details about the rejection and outline the next steps.
💡Note: If your creative is rejected, you can request a re-review by selecting the in-app bell notification icon and clicking on the "Request Re-Review" button.
❌ Rejected creative will have a "Rejected" status and will show a "Technical and/or Content" label in the Creative Library. You can review the reason for rejection by previewing the asset. This reasoning will detail any technical issues or content guidelines issues
❌ If the rejected creative was uploaded through the Creative Library, you will be unable to attach the rejected creative to campaigns.
💡Note: You cannot duplicate a rejected creative.
Creative Review Status
Creative statuses in the MNTN platform indicate the current state of your creatives.
Status | Description |
Analyzing | An Analyzing status indicates that your creative asset is undergoing the automated creative approval process. Your creative should only take a few minutes to complete the analysis. |
Rejected | A Rejection status indicates that there is a technical and/or content-based issue with your creative. Click on the creative asset to view the rejection reasoning. |
Ready | A Ready status indicates that your creative has been approved, but it has not yet been attached to a campaign. This status is typically assigned when uploading creative directly into your creative library. |
Attached | An Attached status indicates that your creative has been approved and is attached to a campaign but is not live. |
Live | A Live status indicates that your creative is currently spending and serving ad impressions within your live campaign. |
Creative Feedback Labels
Creative Feedback Labels provide information on the creative review results. The creative feedback can be found within
Feedback Label | Description |
Coming Soon | A Coming Soon feedback label indicates that your creative asset is undergoing the automated creative approval process. No Creative Feedback is available until this process is completed. |
Approved | An Approved feedback label indicates that your creative has passed all Creative Content Guidelines and Technical checks.
When you review this creative, you'll see a message that states, "Creative follows best practices" |
Technical and/or Content | A Technical and/or Content feedback label indicates that your creative has been rejected and has not passed the Creative Content Guidelines and/or the Technical spec checks.
When you review this creative, you'll see a message that states the "Reason for Rejection." This will provide you with content feedback, technical feedback, or both. |
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